Soft Drinks in South Korea

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	89 Pages	Euromonitor International	December, 2023	EP18391680

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,100
Length	89 Pages
Publisher	Euromonitor International
Published Date	December, 2023
SKU	EP18391680

Soft Drinks in South Korea

Growth is expected to continue in soft drinks in both off-trade and on-trade volume terms in 2023. However, products that are perceived as healthier, such as bottled water, kombucha, and reduced sugar carbonates, amongst others, are expected to see much better performances than products containing a high amount of sugar, including juice and regular carbonates.

Euromonitor International's Soft Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in South Korea
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023; Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023; Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028; Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028; Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in South Korea
Trends
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
A switch from aspartame to stevia helps maintain dynamism for reduced sugar carbonates
The health trend expands the zero caffeine trend from coffee to cola carbonates
Producers offer functional products to attract health-seeking consumers
PROSPECTS AND OPPORTUNITIES
Allulose likely to increasingly be used in carbonates as a sugar substitute
Collaborations likely to generate consumer interest
Continued rise of brand variants and online-only products
CATEGORY DATA: Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023; Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023; Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023; Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023; Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023; Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023; Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023; Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023; Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023; Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023; Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023; Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023; Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023; Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023; Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028; Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028; Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028; Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028; Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028; Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players try to turn around the long-standing decline of juice
Addition rather than subtraction
Juice products launched targeting children
PROSPECTS AND OPPORTUNITIES
Total volume recovery unlikely for juice, despite on-trade growth
Flavour innovation will be seen, to try and maintain consumers’ interest
Functional juice drinks could also breathe new life into the category
CATEGORY DATA: Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023; Table 54 Off-trade Sales of Juice by Category: Value 2018-2023; Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023; Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023; Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023; Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023; Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023; Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023; Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028; Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028; Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028; Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sparkling flavoured bottled water challenged by reduced sugar carbonates
Growth of still spring bottled water driven by consumption in and outside the home
Switch to retail e-commerce continues
PROSPECTS AND OPPORTUNITIES
Health trend will help drive growth for bottled water
Government drive to make bottled water label-free
Eco-friendly campaigns and subscription services set to shape bottled water
CATEGORY DATA: Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023; Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023; Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023; Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023; Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023; Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023; Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023; Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023; Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028; Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028; Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028; Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater interest in healthier lifestyles and sport drives sales of sports drinks
Little move seen towards zero sugar, as this contradicts sports drinks’ main function
Lotte Chilsung Beverage moves into the stop spot, toppling Coca-Cola
PROSPECTS AND OPPORTUNITIES
Solid growth set to continue as temperatures and healthy lifestyles rise
Despite innovation, most consumers still likely to prefer regular sports drinks
Shifts in advertising strategy expected to continue
CATEGORY DATA: Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023; Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023; Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023; Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023; Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023; Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023; Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023; Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023; Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028; Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028; Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028; Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks are increasingly consumed for refreshment, not just function
Cocktail and home drinking culture help drive growth for energy drinks
Concerns about caffeine consumption amongst students lead to labelling changes
PROSPECTS AND OPPORTUNITIES
Reduced sugar energy drinks set to dominate by 2028
Segmentation aims to attract specific consumer groups and drive growth
New warning labels may hamper growth
CATEGORY DATA: Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023; Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023; Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023; Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023; Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023; Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023; Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023; Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023; Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028; Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028; Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028; Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Little overall movement, although sales remain higher than pre-pandemic
The first freeze-dried kombucha performs well, and others follow
Lipton Ice Tea innovates, but loses share to Teazen Kombucha
PROSPECTS AND OPPORTUNITIES
Apple cider vinegar and newer products likely to be in the spotlight
Opportunities remain which could be explored
Olive Young set to increase its share of distribution
CATEGORY DATA
Concentrates conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023; Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023; Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023; Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023; Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023; Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023; Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023; Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023; Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023; Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023; Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023; Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028; Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028; Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028; Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Carbonated RTD tea and Kombucha maintains its strong growth
Growth in the premium segment as consumers explore various options
Barley tea benefits from offering hydration
PROSPECTS AND OPPORTUNITIES
Continued growth, especially for RTD tea and kombucha
Product innovation likely to attract younger consumers in particular
Barley tea will need to differentiate, and this could be in terms of packaging
CATEGORY DATA: Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023; Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023; Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023; Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023; Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023; Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023; Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023; Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023; Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023; Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028; Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028; Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028; Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD coffee suffers from the lack of a loyal customer base
Move to cost-effective larger pack sizes accelerates
Polarisation increasingly evident in RTD coffee, as premium variants also grow
PROSPECTS AND OPPORTUNITIES
Likelihood of rising demand for and references of decaffeinated RTD coffee
Plastic reduction set to continue apace
Launches expected to follow consumer trends
CATEGORY DATA: Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023; Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023; Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023; Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023; Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023; Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023; Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023; Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023; Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028; Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028; Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028; Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SPORTS DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales remain higher than the pre-pandemic level
Traditional ingredients reinterpreted and included in Asian speciality drinks
The use of Asian speciality drinks in mixology
PROSPECTS AND OPPORTUNITIES
Mixology trend set to limit the decline of Asian speciality drinks
Demand expected for low sugar, immune-boosting products for children
Launch of ginseng drinks set to continue
CATEGORY DATA: Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023; Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023; Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023; Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023; Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023; Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023; Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023; Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023; Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028; Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028; Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028; Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028