Soft Drinks in South Africa

Soft Drinks in South Africa


Two major trends remain the determinants of demand for soft drinks in South Africa in 2024, namely health and wellness, and macroeconomic challenges, including declining disposable incomes derived from rising living costs. To address the health and wellness trend, several manufacturers have launched products tailored to this audience. Alternatively, some players have altered their existing soft drinks to align with healthier living trends, with varying degrees of success. For example, within RTD...

Euromonitor International's Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in South Africa
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in South Africa
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for larger pack sizes rise, as consumers strive for value
Coca-Cola retains leadership despite increasing competition
Varun Beverages acquires BevCo, to the benefit of PepsiCo
PROSPECTS AND OPPORTUNITIES
Local consumer base set to increasingly adopt healthier habits
Expected sugar tax increase will force manufacturers and consumers to adapt
Brand consolidation of major players expected to continue into the forecast period
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Commodity price increases place pressure on orange-based juice
Rising health concerns due to presence of unwanted substances and added sweeteners
Stable growth for premium juice but unit price prevents high volumes
PROSPECTS AND OPPORTUNITIES
Possible amendment to sugar tax poses challenge for juice producers
Cold-pressed juice set to grow, based on higher nutritional value
Premium versus long-term packaging
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable demand for bottled water due to declining tap water quality
Local manufacturer Manzi Water opens 105 new stores
Bottled water remains a highly saturated competitive landscape
PROSPECTS AND OPPORTUNITIES
Functional bottled water to gain further momentum, driven by market opportunities
Bottled water “specials” expected to increase across pack sizes
Private label bottled water set to gain greater share
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Several new brands enter sports drinks to intensify competition
Energade remains leading brand, but is challenged
Prime Hydration sees significant price drop
PROSPECTS AND OPPORTUNITIES
Stagnant demand for sports drinks over the forecast period
Ingredients to be increasingly scrutinised by consumers and health associations
Product label regulation changes expected, with manufacturers needing to adapt
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Off-trade volume growth of energy drinks slows, but remains positive
Younger generations drive growth, driven by social events and sober curiosity
Numerous brand innovations and challenges
PROSPECTS AND OPPORTUNITIES
Reduced sugar energy drinks to gain share over forecast period
Change in label regulations projected to overhaul energy drinks packaging
Saturation of energy drinks expected to subdue price increases
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability drives stable demand for concentrates in South Africa
Health concerns prevent more significant growth
Oros targets lower-income consumers through pricing and brand loyalty
PROSPECTS AND OPPORTUNITIES
Potential inclusion of concentrates in sugar tax may drive significant changes
Sustainability impacted by consumer preferences and long-term storage
Emergence of vegetable juice concentrates, but likely to remain a niche
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Happy Culture strengthens leadership of kombucha due to expansion efforts
Subdued growth for reduced sugar still RTD tea
Limited competition creates opportunities for new entrants
PROSPECTS AND OPPORTUNITIES
Improvements to reduced sugar options expected to boost sales
Rooibos as a base tea projected to gain traction
Effective marketing predicted to be a key success factor for growth
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

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