Soft Drinks in Pakistan

Soft Drinks in Pakistan


Soft drinks posted robust growth in volume terms over 2024 as the Pakistan economy slowly began to show signs of recovery. Inflation began to fall with the foreign exchange rate remaining stable and the current account deficit reducing. Nonetheless, it will take some time for the economy to fully return to pre-2022 levels. Whist the inflation rate remained high in 2024; it was considerably lower than peak of 40% in 2023. Pakistan reached a stand-alone agreement with the IMF for $1.1bn in March 2...

Euromonitor International's Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Pakistan
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
International boycott gives local brands an opportunity
Brand re-launches are used to mitigate boycott challenges
Local players strengthen distribution networks
PROSPECTS AND OPPORTUNITIES
Economic uncertainty will bear a strong influence on sales
Urbanisation and rising youth population will drive consumption
E-commerce delivery channel offers prime opportunities
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail distribution strategies are key to success in juice category
Consumers are looking for healthier juice options
On-the-go options adhere to modern lifestyles
PROSPECTS AND OPPORTUNITIES
Growing interest in cold-pressed juices
Functional and utilitarian juices can drive value sales
Strategic retail partnerships and marketing campaigns of key importance
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local players expand to meet consumer demand
Dasani loses retail value share
Health and safety concerns drive the need for safety certifications
PROSPECTS AND OPPORTUNITIES
Modern trade outlets to attract consumers with discounts and deals
Local players to make their mark in bottled water
Popularity of carbonated bottled water is set to grow
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN PAKISTAN
2024 DEVELOPMENTS
Sports drinks witnesses negligible growth over 2024
Gatorade leads the sports drinks category in Pakistan
Rise in recreational sports creates opportunities
PROSPECTS AND OPPORTUNITIES
Growing demand for functional beverages
Convenient distribution channels are key in sports drinks
Imports via grey channels creates some challenges
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Re-launch of Roar energy drinks brand
New flavours and innovation support energy drinks
Lack of competition from local companies
PROSPECTS AND OPPORTUNITIES
Urbanisation trend in Pakistan will drive demand
Young generations will form the core audience for energy drinks
Health and functional benefits to be rolled out in energy drinks
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Curb on illegal imports supports local players
Tang remains the prominent brand in concentrates
Seasonal demand links to religious festivals
PROSPECTS AND OPPORTUNITIES
Marketing campaigns will drive sales around religious festivals
E-commerce channel offers growth potential
Little change in brand share
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lipton Iced Tea remains the category leader
Smaller pack sizes highlight the convenience factor
Lack of flavours hinders development
PROSPECTS AND OPPORTUNITIES
Rising health awareness to support category growth
RTD tea to remain a small category
Need for ongoing innovation and marketing investment
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Nestlé maintains a strong lead in RTD coffee
RTD coffee widens exposure from e-commerce channel
Affluent consumers drive sales of this niche product
PROSPECTS AND OPPORTUNITIES
Limited growth expected given niche status
Expansion of modern trade to support sales development
Greater product variety could support volume growth
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 130 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

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