Soft Drinks in the Netherlands

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	84 Pages	Euromonitor International	December, 2023	EP18379369

Best Price Guarantee
Price	from $2,100
Length	84 Pages
Publisher	Euromonitor International
Published Date	December, 2023
SKU	EP18379369

Soft Drinks in the Netherlands

Following two years of decline, soft drinks in the Netherlands has seen off-trade volume sales tip back into positive territory in 2023, with most categories set to record improved results in this respect. Given the importance of impulse purchases and on-the-go consumption occasions in the market, the return to regular routines facilitated by the easing of the pandemic and the ending of associated restrictions has played a key role in boosting demand at the retail level. Additionally, although i...

Euromonitor International's Soft Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in the Netherlands
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023; Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023; Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028; Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028; Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in the Netherlands
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health concerns and rising cost of living subdue demand for carbonates
Mandatory deposit system for metal beverage cans has little impact on sales
Coca-Cola and Vrumona remain the clear leaders
PROSPECTS AND OPPORTUNITIES
Reduced sugar and sugar-free options will remain a focal point for innovation
Pricing pressures likely to influence packaging strategies
Tonic water/mixers/other bitters set to grow fastest in off-trade volume terms
CATEGORY DATA: Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023; Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023; Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023; Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023; Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023; Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023; Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023; Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023; Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023; Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023; Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023; Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023; Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023; Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023; Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028; Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028; Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028; Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028; Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028; Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising health awareness continues to weaken off-trade demand for juice
Juice shots prove increasingly popular with Dutch consumers
Hero enters juice drinks with Hero Cassis No Bubbles
PROSPECTS AND OPPORTUNITIES
Consumption of reconstituted 100% juice and nectars set to decline steadily
Not from concentrate 100% juice will continue to profit from healthier image
Riedel expected to remain the outright leader in juice despite growing competition
CATEGORY DATA: Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023; Table 54 Off-trade Sales of Juice by Category: Value 2018-2023; Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023; Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023; Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023; Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023; Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023; Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023; Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028; Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028; Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028; Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade bottled water consumption picks up as pricing pressures ease
Use of home carbonation systems restricts demand for carbonated bottled water
Spadel and Vrumona remain the top two players
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to boost off- and on-trade consumption
Still flavoured bottled water expected to post fastest growth in off-trade volume sales
Overall leadership of Spadel unlikely to be challenged
CATEGORY DATA: Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023; Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023; Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023; Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023; Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023; Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023; Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023; Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023; Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028; Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028; Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028; Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing participation in sports and fitness activities continues to boost volume sales
Soaring sugar costs maintain upward pressure on average unit prices
Rehydration and stamina remain chief focal points in marketing campaigns
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales projected to increase steadily
On-trade availability of and demand for sports drinks expected to decline
United Soft Drinks likely to further consolidate its lead
CATEGORY DATA: Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023; Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023; Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023; Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023; Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023; Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023; Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023; Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023; Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028; Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028; Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028; Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Off-trade volume growth picks up despite further price increases
Reduced sugar energy drinks outperforms the regular category
Red Bull maintains commanding lead but faces legal difficulties
PROSPECTS AND OPPORTUNITIES
Outlook remains broadly favourable despite increasing maturity
Reduced sugar category will continue to grow fastest in off-trade volume terms
Calls to curb sale of energy drinks to minors likely to intensify
CATEGORY DATA: Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023; Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023; Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023; Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023; Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023; Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023; Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023; Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023; Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028; Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028; Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028; Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising prices and shrinkflation weaken value-for-money appeal of concentrates
Return to pre-pandemic routines further inhibits consumption
Major brands from other soft drinks categories continue to enter concentrates
PROSPECTS AND OPPORTUNITIES
Multiple factors set to restrict volume growth potential
Offer of reduced sugar and sugar-free concentrates will continue to expand
United Soft Drinks likely to further consolidate its lead in volume terms
CATEGORY DATA
Concentrates Conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023; Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023; Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023; Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023; Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023; Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023; Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023; Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023; Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023; Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028; Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028; Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028; Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea continues to profit from comparatively healthy image
Reduced sugar still RTD tea remains the largest and most dynamic category
Unilever and Coca-Cola introduce new sugar-free variants
PROSPECTS AND OPPORTUNITIES
Perception of RTD tea as a healthier alternative will remain key demand driver
Carbonated RTD tea and kombucha should continue to win over new consumers
Unilever likely to maintain overall lead despite increasing competition
CATEGORY DATA: Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023; Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023; Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023; Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023; Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023; Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023; Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023; Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023; Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023; Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028; Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028; Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028; Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mix of indulgence and functionality continues to widen appeal of RTD coffee
Improvements in distribution and flavour diversification boost volume sales
Arla targets at-home consumption with launch of larger packaging format
PROSPECTS AND OPPORTUNITIES
Off-trade volume growth expected to slow but outlook remains bright overall
Health concerns will encourage new launches and reformulation of existing products
Competition between Arla Foods and Douwe Egberts likely to intensify
CATEGORY DATA: Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023; Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023; Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023; Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023; Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023; Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023; Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023; Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023; Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028; Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028; Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028; Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028