Soft Drinks in Mexico


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Soft Drinks in Mexico

Retail sales of soft drinks saw a noticeable slow down as the on-trade channel showed signs of recovery in 2021. However, the recovery in the on-trade channel was only partial for most categories with volume sales still much lower than those observed in 2019. Categories such as carbonates and concentrates saw sustained growth as consumption at home continued to drive retail volume sales, with many people still limiting their movements outside the home due to ongoing concerns around COVID-19. On...

Euromonitor International's Soft Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Mexico
Euromonitor International
January 2022
List Of Contents And Tables
SOFT DRINKS IN MEXICO
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Mexico
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales of carbonates see improvement to the detriment of retail sales
Returnable bottles gain popularity with the offer of lower prices
New labelling regulation has a minimal impact on sales of carbonates
PROSPECTS AND OPPORTUNITIES
Normalisation of society should benefit sales of carbonates
Low sugar and sugar free products expected to gain greater relevance
Cola carbonates set to outperform non-cola carbonates thanks to brand loyalty and established portfolio of ‘healthier’ options
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 41 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 42 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of juice negatively affected by the new labelling regulation
COVID-19 measures continue to influence sales
Little change in the competitive landscape despite increased interest in private label
PROSPECTS AND OPPORTUNITIES
100% juice set to expand due to rising health concerns
Easing of COVID-19 measures set to drive demand for juice
Health and nutrition expected to inform consumers’ purchasing decisions
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 58 Off-trade Sales of Juice by Category: Value 2016-2021
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong decrease in sales of water as activities are still restricted
Carbonated bottled water sales impacted by the reopening of on-trade outlets while sugar free options gain interest in flavoured bottled water
Danone and Coca-Cola retain their dominance with large portfolios of popular products
PROSPECTS AND OPPORTUNITIES
Bottled water expected to see an improvement once Mexico enters a period of normalisation
Flavoured carbonated bottled water
Topo Chico set to benefit from wider distribution reach
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 70 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return of sport and fitness activities supports sales of sports drinks
Retailers focus on basic products but healthy living trend ensures stable demand
Reduced sugar options gain greater relevance with introduction of new legislation
PROSPECTS AND OPPORTUNITIES
A boost is expected from vaccination efforts and the recovery of activities
Strong competition expected from other soft drinks categories
Availability of more affordable energy drinks could threaten sales
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 82 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price competition intensifies as consumers favour larger format packaging
Retailers focus on basic products limiting growth opportunities for energy drinks
Unhealthy image continues to plague energy drinks
PROSPECTS AND OPPORTUNITIES
Further growth is expected as remaining restrictions are lifted
Reduced sugar and sugar free alternatives likely to gain relevance
The reopening of bars and nightclubs set to drive on-trade growth
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 94 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Affordability of concentrates remains a key attraction for consumers in a difficult economic environment
Competitive landscape remains stable, while the on-trade channel impacts retail demand
Low sugar and sugar free options gain relevance
PROSPECTS AND OPPORTUNITIES
As Mexico enters a period of normalisation demand for concentrates is set to drop
Affordability to remain a major strength of concentrates
Health and wellness set to have a growing influence on the category
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 107 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow growth is observed as the recovery of activities takes longer than expected
Family-sized packs find favour due to home seclusion
Fuze Tea benefits from natural positioning and health claims
PROSPECTS AND OPPORTUNITIES
Players expected to focus on delivering healthier options within RTD tea
New product development and innovation could be the key to success for RTD tea
Further growth to be expected as restrictions are lifted
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 121 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN MEXICO
KEY DATA FINDINGS
2021 DEVELOPMENTS
A slow return to ‘normality’ benefits sales of RTD coffee
Increased foot traffic benefits total volume sales, but product availability remains limited
Stiff competition continues from outside and inside RTD coffee
PROSPECTS AND OPPORTUNITIES
New labelling requirements expected to shape new product launches
Further growth to be expected as restrictions are lifted
Convenience will remain key to distribution
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 134 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

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