Soft Drinks in Lithuania

Soft Drinks in Lithuania


In 2024, soft drinks in Lithuania saw a relatively positive performance, recording an off-trade volume increase of 2%. While there were challenges in categories such as RTD tea and concentrates, which suffered from unhealthy perceptions, major categories have either remained stable or experienced growth. This result follows the positive off-trade volume growth recorded in 2023, following inflationary pressures and market volatility that had a negative impact on volume sales from 2021-2022. These...

Euromonitor International's Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Lithuania
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low-level off-trade volume sales as health trends challenge growth for carbonates
Reduced sugar products and new flavours boost off-trade volume sales for carbonates
Regular lemon/lime flavours see sales rise, while regular orange carbonates decline
PROSPECTS AND OPPORTUNITIES
Retail volume sales are set to stagnate while players focus on reduced sugar options
Competition from alternative soft drinks grows as consumers will reach for drinks with added-benefits
Mineral water brands will aim to find space in the premium carbonate market
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The global shortage of oranges negatively impacts retail volume sales as prices rise
Private label showcases standout growth as consumers seek affordability
Juice brands move away from cartons toward PET packaging, enhancing convenience
PROSPECTS AND OPPORTUNITIES
While global prices will recover, juice will continue to face significant challenges to sales
Private label will see further growth as consumers appreciate the price-quality ratio
Stability for premium options is expected across the forecast period as foodservice sales increase
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The long summer season bolsters positive off-trade volume growth in 2024
Growth is driven by economy and private label options that offer strong value
Tough competitive landscape as premium options record a retail volume decline
Rising consumer confidence is expected to drive positive retail volume growth
Still water is set to lead sales while urban consumers are likely to reach for mineral water
Functional bottled water is set to benefit from its strong alignment with health and wellness trends
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong growth continues as the consumer group for sports drinks expands
Mega Baltic UAB retains its lead while focusing on innovating its Oshee brand
Despite promotions and discounts, sales of Prime see a decline in interest and sales
PROSPECTS AND OPPORTUNITIES
Growth will continue as consumers increasingly reach for added-value soft drinks
Blurred lines as sports drinks, energy drinks and functional bottled water merge
The variety of sports drinks available in Lithuania is expected to grow over the forecast period
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth continues to be positive as energy drink brands run frequent deals and promotions
Price promotions and private label lead the average price of energy drinks to remain flat
Cult gains ground to become the third-strongest energy drink brand in 2024
PROSPECTS AND OPPORTUNITIES
While off-trade volume growth is set to remain positive, a slowdown will be noted across the forecast period
Competition grows as other functional options challenge energy drink sales
Limited edition flavours and new variations are expected, as brands focus on ongoing innovation
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenient soft drink options challenge sales of concentrates in 2024
Local brand Acorus launches its premium, natural, health focused syrup range
Powder concentrates struggle due to rising competition from sports nutrition powders
PROSPECTS AND OPPORTUNITIES
Sales of powder concentrates are expected to decline across the forecast period
Private label is expected to increase its presence, offering high-quality concentrate products
Premium syrups with high-quality ingredients are expected to gain ground
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Off-trade volume sales fall as unhealthy perceptions and strong competition challenge RTD tea sales
Probiotic benefits and low sugar content leads kombucha to record strong growth
Oshee enters the RTD tea category with healthy, functional options
PROSPECTS AND OPPORTUNITIES
Off-trade volume is expected to decline as RTD tea suffers from rising competition
Kombucha is expected to record growth, but sales potential remains limited
Bubble tea has entered the category however, its impact is expected to be small
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN LITHUANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A positive performance for RTD coffee is aided by the long summer season
Strong performance in forecourt retailers where on-the-go purchases boost growth
RTD coffee faces intense competition from the energy drinks category
PROSPECTS AND OPPORTUNITIES
Moderate volume growth is anticipated for RTD coffee as seasonality will remain an ongoing challenge
Traditional, hot coffee is expected to remain the consumer favourite, limiting the performance of RTD coffee
Brands may look to innovate within RTD coffee, offering functional and plant-based goods to drive growth
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 130 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

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