Soft Drinks in Kenya

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	54 Pages	Euromonitor International	January, 2025	EP19535945

Best Price Guarantee
Price	from $2,275
Length	54 Pages
Publisher	Euromonitor International
Published Date	January, 2025
SKU	EP19535945

Soft Drinks in Kenya

Overall, soft drinks in Kenya registered healthy volume growth in 2024.

Euromonitor International's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Kenya
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split.
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024; Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024; Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029; Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029; Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers continue to be price sensitive
Increasing demand for reduced sugar options
Coca-Cola still dominates, but competitors looking for a bigger slice
PROSPECTS AND OPPORTUNITIES
Degree of premiumisation over forecast period.
Increasing sustainability concerns
E-commerce sees some value growth.
CATEGORY DATA: Table 61 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024; Table 62 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024; Table 63 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024; Table 64 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024; Table 65 Off-trade Sales of Carbonates by Category: Volume 2019-2024; Table 66 Off-trade Sales of Carbonates by Category: Value 2019-2024; Table 67 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024; Table 68 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024; Table 69 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024; Table 70 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024; Table 71 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024; Table 72 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024; Table 73 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024; Table 74 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024; Table 75 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029; Table 76 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029; Table 77 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029; Table 78 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029; Table 79 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029; Table 80 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers continue to be price sensitive
Health-consciousness driving consumers to seek natural and low-sugar options.
Stable competition as leading brands focus on innovation and digital expansion.
PROSPECTS AND OPPORTUNITIES
Rising demand for functional juices to drive innovation
Sustainability increasingly important.
Uncertainties remain, including drought
CATEGORY DATA: Table 81 Off-trade Sales of Juice by Category: Volume 2019-2024; Table 82 Off-trade Sales of Juice by Category: Value 2019-2024; Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024; Table 84 Off-trade Sales of Juice by Category: % Value Growth 2019-2024; Table 85 NBO Company Shares of Off-trade Juice: % Volume 2020-2024; Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024; Table 87 NBO Company Shares of Off-trade Juice: % Value 2020-2024; Table 88 LBN Brand Shares of Off-trade Juice: % Value 2021-2024; Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029; Table 90 Forecast Off-trade Sales of Juice by Category: Value 2024-2029; Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029; Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Still bottled water continues to dominate
Rising prices lead to shift toward budget-friendly bottled water choices.
KPC enters drinking water business in revenue push.
PROSPECTS AND OPPORTUNITIES
Sustainability a growing concern
Shift towards refillable water solutions dampens volume sales.
Digital and direct-to-consumer sales sees some groowth.
CATEGORY DATA: Table 93 Off-trade Sales of Bottled Water by Category: Volume 2019-2024; Table 94 Off-trade Sales of Bottled Water by Category: Value 2019-2024; Table 95 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024; Table 96 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024; Table 97 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024; Table 98 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024; Table 99 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024; Table 100 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024; Table 101 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029; Table 102 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029; Table 103 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029; Table 104 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
ENERGY DRINKS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Energy drinks best performing soft drink in 2024
Younger consumers fuels growth of energy drinks.
Increasing competition for Red Bull
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Brands focus on expanding into rural areas
Influencer collaborations boost brand loyalty among young consumers.
CATEGORY DATA: Table 33 Off-trade Sales of Energy Drinks: Volume 2019-2024; Table 34 Off-trade Sales of Energy Drinks: Value 2019-2024; Table 35 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024; Table 36 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024; Table 37 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024; Table 38 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024; Table 39 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024; Table 40 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024; Table 41 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029; Table 42 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029; Table 43 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029; Table 44 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Muted volume growth for concentrates in 2024
Consumers looking for healthier offerings
Influencers boost brand visibility
PROSPECTS AND OPPORTUNITIES
Continuing muted volume growth
Focus on healthier positioning and expansion of flavours
Possible resurgence of power concentrates over forecast period
CATEGORY DATA
Concentrates Conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 45 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024; Table 46 Off-trade Sales of Concentrates by Category: Value 2019-2024; Table 47 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024; Table 48 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024; Table 49 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024; Table 50 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024; Table 51 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024; Table 52 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024; Table 53 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024; Table 54 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024; Table 55 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024; Table 56 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024; Table 57 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029; Table 58 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029; Table 59 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029; Table 60 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN KENYA
2024 DEVELOPMENTS
Premiumisation in RTD tea.
Inflation dampens volume sales
Kombucha gains momentum
PROSPECTS AND OPPORTUNITIES
Increasing health-awareness drives product innovation.
Digital marketing and social media boost RTD tea
RTD COFFEE IN KENYA
2024 DEVELOPMENTS
Though niche, RTD coffee registers growth.
Health-consciousness driving demand for premium RTD coffee
On-the-go consumption drives growth in RTD coffee
PROSPECTS AND OPPORTUNITIES
Further growth in demand over forecast period.
Space for more affordable brands.
Continuning low penetration in rural areas