Soft Drinks in Kazakhstan

Soft Drinks in Kazakhstan


Overall, soft drinks in Kazakhstan are expected to register moderate volume growth through retail channels, with volume growth being higher through foodservice. While inflation growth has slowed, prices are still rising. As such, consumers remain price sensitive and players respond by offering frequents discounts and promotions.

Euromonitor International's Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Kazakhstan
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume decline for Kazakhstan’s most popular soft drink in 2024
Flavour key battleground
Leading player Coca-Cola opens new plant in Kazakhstan
PROSPECTS AND OPPORTUNITIES
More positive over forecast period
Coca-Cola further consolidates
Carlsbery could emerge as serious competitior
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume decline for juice in 2024
Juice drinks account for most volume sales
Coca-Cola and RG Brands lead thanks to their wide product portfolios and brand recognition
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Flavour key battleground
Similar dynamics over forecast period
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive volume growth in 2024
Flavoured and functional bottled water register healthy volume growth
Wide supply of illegally bottled water remains an issue
PROSPECTS AND OPPORTUNITIES
Continuing healthy demand over forecast period
Expansion in both bulk and on-the-go options
Further healthy volume growth for functional water
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
ENERGY DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume growth slows in 2024
Players differentiate through flavour
Gorilla maintains its lead thanks to affordable pricing, wide distribution, and flavour variety
PROSPECTS AND OPPORTUNITIES
Lower volume growth over forecast period
Flavour continues to be tool for differentiation
Little demand for reduced sugar offerings
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further volume decline in 2024
Powder concentrates seen as staid
Local and Russian brands dominate
PROSPECTS AND OPPORTUNITIES
Similar dynamics over forecast period
Lack of innovation continues to dampen growth
Potential for growth of single-serve options
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTD tea best performing soft drink in 2024
Wide range of flavours on offer
Galanz Bottlers remains the top player in RTD tea
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth over forecast period
Maxi Chai holds on to top position
Little demand for reduced sugar offerings
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth, though from low base
Growing coffee culture presents both opportunities and challenges
Food Empire Holdings and Lotte Group continue to lead consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Younger consumers drive volume growth
RTD coffee ripe for innovation
CATEGORY DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 118 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings