Soft Drinks in India

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	77 Pages	Euromonitor International	May, 2023	EP17973122

Best Price Guarantee
Price	from $2,100
Length	77 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973122

Soft Drinks in India

The impact of the pandemic has completely dissipated in India, paving the way for a resurgence in various soft drinks categories. The restrictions imposed over the past two years created pent-up demand, particularly in out-of-home consumption, contributing to the market's buoyancy. Furthermore, factors such as electrification, digitisation and warmer weather played significant roles in driving growth in the soft drinks industry in 2022.

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in India
Euromonitor International
May 2023
List Of Contents And Tables
SOFT DRINKS IN INDIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022; Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022; Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022; Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022; Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022; Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022; Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022; Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022; Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
Fountain sales in India
Trends
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Coca-Cola pivots to focus on its strengths in recent years
Companies using smaller pack sizes to drive out-of-home consumption
Electrification, digitalisation and warmer weather aid the growth of carbonates
PROSPECTS AND OPPORTUNITIES
The launch of Campa Cola is expected to spice up competition in cola carbonates
Stakeholders in carbonates seek tax reduction
Carbonates are expected to see a steady decline in sugar content
CATEGORY DATA: Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022; Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022; Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022; Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022; Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022; Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022; Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022; Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022; Table 39 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022; Table 40 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022; Table 41 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022; Table 42 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022; Table 43 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027; Table 44 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027; Table 45 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027; Table 46 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
JUICE IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales continue to rise on the back of new at-home consumption occasions and packaging innovation
Functionality continues to be at the core of new launches
The ban on plastic straws impacts the potential of juice in India
PROSPECTS AND OPPORTUNITIES
Smaller pack sizes will gain traction over the forecast period
Labelling specifications for sweeteners will help consumers differentiate between gimmicks and products that are actually healthy
100% juice is expected to be the fastest-growing category, but inflation will slow down its momentum
CATEGORY DATA: Table 47 Off-trade Sales of Juice by Category: Volume 2017-2022; Table 48 Off-trade Sales of Juice by Category: Value 2017-2022; Table 49 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022; Table 50 Off-trade Sales of Juice by Category: % Value Growth 2017-2022; Table 51 NBO Company Shares of Off-trade Juice: % Volume 2018-2022; Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022; Table 53 NBO Company Shares of Off-trade Juice: % Value 2018-2022; Table 54 LBN Brand Shares of Off-trade Juice: % Value 2019-2022; Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027; Table 56 Forecast Off-trade Sales of Juice by Category: Value 2022-2027; Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027; Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bottled water grows amidst India’s water scarcity and health concerns, but not without posing its own set of challenges
On-trade sales of bottled water recovering on the back of an uptick in the foodservice and tourism industries
Bisleri remains a strong player in Indian bottled water, but talk of a potential acquisition continues
PROSPECTS AND OPPORTUNITIES
Still bottled water companies cannot afford the luxury of pricing adjustments due to regional and counterfeit products
Health awareness will continue to drive growth in bottled water over the forecast period
State government bans on bottled water act as a hindrance for category development
CATEGORY DATA: Table 59 Off-trade Sales of Bottled Water by Category: Volume 2017-2022; Table 60 Off-trade Sales of Bottled Water by Category: Value 2017-2022; Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022; Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022; Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022; Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022; Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022; Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022; Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027; Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027; Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027; Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gatorade leads the way in boosting off-trade sales through on-the-go consumption
Coca-Cola targets volume share by extending an accessible option to rural consumers
Perception of sports drinks, coupled with a lack of zero-sugar alternatives, limits its potential
PROSPECTS AND OPPORTUNITIES
Coca-Cola’s mass-marketing strategy will hinder the competition’s ability to increase prices during the forecast period
Post-pandemic period presents an opportune moment for the introduction of healthier variants
CATEGORY DATA: Table 71 Off-trade Sales of Sports Drinks: Volume 2017-2022; Table 72 Off-trade Sales of Sports Drinks: Value 2017-2022; Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022; Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022; Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022; Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022; Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022; Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022; Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027; Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027; Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027; Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Red Bull leads the recovery through on-the-go consumption
Coca-Cola and PepsiCo are mass marketing their energy drinks brands to target volume share
Energy drinks continue to have low market penetration, primarily due to concerns surrounding caffeine content and pricing
PROSPECTS AND OPPORTUNITIES
India’s sizeable Millennial population is an attractive battleground for foreign energy drinks players
There is a gap for energy drinks with natural or healthier ingredients
Energy drinks are shedding their luxury image in India but face challenges in mass-market penetration
CATEGORY DATA: Table 83 Off-trade Sales of Energy Drinks: Volume 2017-2022; Table 84 Off-trade Sales of Energy Drinks: Value 2017-2022; Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022; Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022; Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022; Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022; Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022; Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022; Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027; Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027; Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027; Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pioma Industries leads concentrates on the back of fortification
Concentrates category has been stable but hyperlocal delivery players pose challenges
PROSPECTS AND OPPORTUNITIES
Consumers are looking for concentrates with functional references and natural ingredients
Versatility in various applications and the targeted focus on rural consumers set to underpin growth in concentrates
CATEGORY DATA
Concentrates Conversions: Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022; Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022; Table 97 Off-trade Sales of Concentrates by Category: Value 2017-2022; Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022; Table 99 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022; Table 100 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022; Table 101 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022; Table 102 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022; Table 103 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022; Table 104 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022; Table 105 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022; Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027; Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027; Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027; Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hindustan Unilever maintains its dominance amidst rising competition
Kombucha is a fledgling category fuelled by health benefits
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea is expected to be the fastest-growing category over the forecast period
The time is ripe for reduced-sugar or sugar-free variants in still RTD tea
CATEGORY DATA: Table 110 Off-trade Sales of RTD Tea by Category: Volume 2017-2022; Table 111 Off-trade Sales of RTD Tea by Category: Value 2017-2022; Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022; Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022; Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022; Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022; Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022; Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022; Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022; Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027; Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027; Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027; Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN INDIA
2022 DEVELOPMENTS
ASIAN SPECIALITY DRINKS IN INDIA
2022 DEVELOPMENTS