Soft Drinks in Ghana

Soft Drinks in Ghana


Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a return to regular socialising. While PET packaging remains dominant, a shift is being seen towards metal beverage cans among premium brands. Flavour innovation is another key trend, with consumers seeking unique flavours across various categories.

Euromonitor International's Soft Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Ghana
Euromonitor International
January 2024
List Of Contents And Tables
SOFT DRINKS IN GHANA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
DISCLAIMER
CARBONATES
2023 Developments
Prospects and Opportunities
Category Data
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 31 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 32 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE
Table 43 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 44 Off-trade Sales of Juice by Category: Value 2018-2023
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 56 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS
ENERGY DRINKS
Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES
RTD TEA
RTD COFFEE
Table 79 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 80 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 81 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 82 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 83 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 84 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 85 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 86 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 87 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 88 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 89 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 90 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

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