Soft Drinks in Estonia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	74 Pages	Euromonitor International	January, 2024	EP18435645

Best Price Guarantee
Price	from $2,100
Length	74 Pages
Publisher	Euromonitor International
Published Date	January, 2024
SKU	EP18435645

Soft Drinks in Estonia

Energy drinks, led by the reduced sugar format, posted double-digit off-trade volume growth in 2023, while most other categories saw moderates increases. The exceptions were RTD tea and juice, which registered small decreases in retail volume sales over 2023. The general growth in the demand for soft drinks in Estonia at the end of the review period can partly be attributed to manufacturers' responses to burgeoning healthy eating and lifestyle trends. For instance, Royal Unibrew A/S unveiled Cul...

Euromonitor International's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Estonia
Euromonitor International
January 2024
List Of Contents And Tables
SOFT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice v retail split
What next for soft drinks?
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023; Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023; Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028; Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028; Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
JUICE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising consumer health awareness boosts coconut and other plant waters
Health and wellness spurs not from concentrate 100% juice
A Le Coq leverages strong reputation and investment to lead juice
PROSPECTS AND OPPORTUNITIES
The demand for coconut and other plant waters is set to continue to grow in the forecast period
Not from concentrate 100% juice to ride the search for more natural packaged juice
Reconstituted 100% juice to remain popular in retail and foodservice
CATEGORY DATA: Table 33 Off-trade Sales of Juice by Category: Volume 2018-2023; Table 34 Off-trade Sales of Juice by Category: Value 2018-2023; Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023; Table 36 Off-trade Sales of Juice by Category: % Value Growth 2018-2023; Table 37 NBO Company Shares of Off-trade Juice: % Volume 2019-2023; Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023; Table 39 NBO Company Shares of Off-trade Juice: % Value 2019-2023; Table 40 LBN Brand Shares of Off-trade Juice: % Value 2020-2023; Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028; Table 42 Forecast Off-trade Sales of Juice by Category: Value 2023-2028; Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028; Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Functional bottled water gains popularity among health-conscious consumers
The demand for still natural mineral bottled water grows
Värska Vesi leverages health benefit claims to lead bottled water
PROSPECTS AND OPPORTUNITIES
Health and wellness and sporty lifestyle trends promote the consumption of functional bottled water
Still natural mineral bottled water to leverage pure and natural positioning
Still spring bottled water develops an audience within foodservice
CATEGORY DATA: Table 45 Off-trade Sales of Bottled Water by Category: Volume 2018-2023; Table 46 Off-trade Sales of Bottled Water by Category: Value 2018-2023; Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023; Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023; Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023; Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023; Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023; Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023; Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028; Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028; Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028; Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising number of active consumers grows the demand for sports drinks in Estonia
Sports and fitness lifestyles underpin the consumer base for sports drinks
A Le Coq leverages innovation to drive the category
PROSPECTS AND OPPORTUNITIES
Sports drinks to surf sports and fitness waves
Marketing campaigns to push athletic and high-energy attributes
Significant increases in demand despite competition
CATEGORY DATA: Table 57 Off-trade Sales of Sports Drinks: Volume 2018-2023; Table 58 Off-trade Sales of Sports Drinks: Value 2018-2023; Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023; Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023; Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023; Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023; Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023; Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023; Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028; Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028; Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028; Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Energy drinks in higher demand
Target audience of energy drinks expands
Red Bull leverages strong marketing and high consumer recognition to lead
PROSPECTS AND OPPORTUNITIES
The demand for energy drinks is expected to continue to grow
A new line-up of energy drinks is anticipated in the forecast period
Energy drinks to remain popular in foodservice
CATEGORY DATA: Table 69 Off-trade Sales of Energy Drinks: Volume 2018-2023; Table 70 Off-trade Sales of Energy Drinks: Value 2018-2023; Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023; Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023; Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023; Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023; Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023; Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023; Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028; Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028; Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028; Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Powder concentrates leverages convenience and versatility
Liquid concentrates offer more affordable alternatives to ready-to-drink beverages
Local production holds sway
PROSPECTS AND OPPORTUNITIES
Powder concentrates to continue to enjoy growing consumer demand
Application of liquid concentrates in the preparation of cocktails can boost the category
Seasonality affects the sales of concentrates
CATEGORY DATA
Concentrates Conversions: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format; Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023; Table 82 Off-trade Sales of Concentrates by Category: Value 2018-2023; Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023; Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023; Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023; Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023; Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023; Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023; Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023; Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023; Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023; Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023; Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028; Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028; Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028; Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reduced sugar still RTD tea continues to gain traction in Estonia
RTD tea is seen as a convenient and refreshing option in foodservice
Coca-Cola HBC Eesti introduces fruit-flavoured options to tempt consumers
PROSPECTS AND OPPORTUNITIES
RTD tea to continue to see a shift to reduced sugar still RTD tea
The demand for regular still RTD tea is expected to fall amid a shift away from sugarised beverages
Convenience stores and retail e-commerce are likely to exert pressure on large modern grocery retailers
CATEGORY DATA: Table 97 Off-trade Sales of RTD Tea by Category: Volume 2018-2023; Table 98 Off-trade Sales of RTD Tea by Category: Value 2018-2023; Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023; Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023; Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023; Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023; Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023; Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023; Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028; Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028; Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028; Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The demand for RTD coffee benefits from the wider coffee culture
RTD coffee prices continue to rise strongly
Paulig Coffee Estonia leverages high brand recognition and quality reputation to lead the field
PROSPECTS AND OPPORTUNITIES
RTD coffee to maintain a positive growth trend
RTD coffee's target audience to expand to include older consumers
RTD coffee to benefit from being positioned as a healthier alternative to energy drinks
CARBONATES IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reduced sugar drinks become more popular and visible
Popularisation of cocktails drives category development
Coca-Cola HBC Eesti invests to maintain category dominance
PROSPECTS AND OPPORTUNITIES
Regular tonic water/mixers/other bitters to continue to see strong growth in demand
Healthy lifestyle trend to promote the consumption of reduced sugar cola carbonates
Regular “other” non-cola carbonates remain popular
CATEGORY DATA: Table 109 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023; Table 110 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023; Table 111 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023; Table 112 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023; Table 113 Off-trade Sales of Carbonates by Category: Volume 2018-2023; Table 114 Off-trade Sales of Carbonates by Category: Value 2018-2023; Table 115 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023; Table 116 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023; Table 117 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023; Table 118 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023; Table 119 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023; Table 120 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023; Table 121 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023; Table 122 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023; Table 123 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028; Table 124 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028; Table 125 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028; Table 126 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028; Table 127 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028; Table 128 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028