Soft Drinks in Croatia

Soft Drinks in Croatia


Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a boost. Inflation is still an issue in 2023, though price growth has eased.

Euromonitor International's Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Croatia
Euromonitor International
December 2023
List Of Contents And Tables
SOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Only marginal volume growth in 2023
Coca-Cola Beverages Hrvatska continues to dominate in 2023, thanks to its strong brand recognition
Reduced sugar variants gaining value share
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Reduced sugar carbonates register higher growth
Potential fall in inbound tourists could impact carbonates
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Private label gains value share
Vindija introduces non-removable cap
Increased value share for supermarkets, hypermarkets and discounters
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Consumers look for healthier positioning
Sugar tax could dampen volume sales
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy performance in 2023
Jamnica continues to dominate
Functional water registers highest volume growth, though from low base
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Functional bottled water sees innovation over forecast period
Tourists key consumer group
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continuing healthy volume growth in 2023
Local companies continue to dominate
Functional bottled water challenges
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over forecast period, though inflation could cast a cloud
Rise in sugar-free variants in sports drinks
Growing value sales through e-commerce
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Best performing soft drink in 2023
Imported brands dominate
Reduced sugar fastest growing segment
PROSPECTS AND OPPORTUNITIES
Energy drinks best soft drink performer over forecast period
Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee
Sugar-free variants gain value share
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Muted performance for concentrates in 2023
Competitive landscape remains stable
Lack of innovation in staid product area
PROSPECTS AND OPPORTUNITIES
Marginal volume growth for liquid concentrates over forecast period
Focus on healthier positioning
Sugar-free variants gain value share 
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive performance for RTD tea in 2023
Jamnica maintains leading retail volume and value share in 2023
Ice tea particularly popular
PROSPECTS AND OPPORTUNITIES
Lower volume growth over forecast period
Continuing dynamism in RTD tea
Wide distribution supports sales over forecast period
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 118 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate volume growth in 2023
No change in status quo in 2023
RTD coffee growth driven by younger generation
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Sustainable positioning increasingly important
Premiumisation of coffee filters into RTD coffee
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

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