Soft Drinks in Croatia
Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a boost. Inflation is still an issue in 2023, though price growth has eased.
Euromonitor International's Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Soft Drinks in Croatia
- Euromonitor International
- December 2023
- List Of Contents And Tables
- SOFT DRINKS IN CROATIA
- EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Only marginal volume growth in 2023
- Coca-Cola Beverages Hrvatska continues to dominate in 2023, thanks to its strong brand recognition
- Reduced sugar variants gaining value share
- PROSPECTS AND OPPORTUNITIES
- Muted outlook over forecast period
- Reduced sugar carbonates register higher growth
- Potential fall in inbound tourists could impact carbonates
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
- JUICE IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Private label gains value share
- Vindija introduces non-removable cap
- Increased value share for supermarkets, hypermarkets and discounters
- PROSPECTS AND OPPORTUNITIES
- Muted performance over forecast period
- Consumers look for healthier positioning
- Sugar tax could dampen volume sales
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
- BOTTLED WATER IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy performance in 2023
- Jamnica continues to dominate
- Functional water registers highest volume growth, though from low base
- PROSPECTS AND OPPORTUNITIES
- Moderate volume growth over forecast period
- Functional bottled water sees innovation over forecast period
- Tourists key consumer group
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
- SPORTS DRINKS IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Continuing healthy volume growth in 2023
- Local companies continue to dominate
- Functional bottled water challenges
- PROSPECTS AND OPPORTUNITIES
- Healthy volume growth over forecast period, though inflation could cast a cloud
- Rise in sugar-free variants in sports drinks
- Growing value sales through e-commerce
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
- ENERGY DRINKS IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Best performing soft drink in 2023
- Imported brands dominate
- Reduced sugar fastest growing segment
- PROSPECTS AND OPPORTUNITIES
- Energy drinks best soft drink performer over forecast period
- Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee
- Sugar-free variants gain value share
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
- CONCENTRATES IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Muted performance for concentrates in 2023
- Competitive landscape remains stable
- Lack of innovation in staid product area
- PROSPECTS AND OPPORTUNITIES
- Marginal volume growth for liquid concentrates over forecast period
- Focus on healthier positioning
- Sugar-free variants gain value share
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
- RTD TEA IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Positive performance for RTD tea in 2023
- Jamnica maintains leading retail volume and value share in 2023
- Ice tea particularly popular
- PROSPECTS AND OPPORTUNITIES
- Lower volume growth over forecast period
- Continuing dynamism in RTD tea
- Wide distribution supports sales over forecast period
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
- RTD COFFEE IN CROATIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Moderate volume growth in 2023
- No change in status quo in 2023
- RTD coffee growth driven by younger generation
- PROSPECTS AND OPPORTUNITIES
- Positive outlook over forecast period
- Sustainable positioning increasingly important
- Premiumisation of coffee filters into RTD coffee
- CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
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