Soft Drinks in Cameroon

Soft Drinks in Cameroon


Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of transportation, foodstuffs, and manufactured goods. Despite these economic pressures, the prices of soft drinks, regulated by the Ministry of Commerce, have largely remained unchanged, as negotiations between the Ministry an...

Euromonitor International's Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Cameroon
Euromonitor International
January 2025
List Of Contents And Tables
SOFT DRINKS IN CAMEROON
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
High price sensitivity restricts demand for premium carbonates such as fruity cocktails
Surging demand for orange carbonates while cola and energy drinks replace tonics as preferred mixers
Brewers adapt to health trends with new fruity cocktail carbonates to offset challenges
PROSPECTS AND OPPORTUNITIES
Rising costs and retailer-led price hikes likely to trigger official carbonate price increases
Coca-Cola bottling resumes locally as health and sustainability trends shape market dynamics
Non-Cola carbonates to benefit from fruity cocktail growth while tonics face continued decline
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity hits 100% juice category hard as prices rise and cheaper healthier alternatives gain traction
100% juice remains top performer despite price hikes and inflation, while nectars struggle amidst supply issues and major market exits
Artisans embrace sustainable packaging for 100% juice: Recycled glass and PET bottles gain popularity amidst funding constraints
PROSPECTS AND OPPORTUNITIES
Overcoming juice pricing challenges amid lingering effects of inflation
Rebounding 100% natural juice, growing popularity of affordable pouch drinks, and struggles of reconstituted juice
Rising health trends and growing cocktail culture provide avenues for growth in the juice market
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heightened price sensitivity fuels intense competition in bottled water
Still natural mineral water retains dominance while carbonated water struggles with limited appeal
Source du Pays continues to dominate
PROSPECTS AND OPPORTUNITIES
Addressing challenges of rising input costs amidst price wars
Growth potential in bulk bottled water amid declining tap water infrastructure
Still natural mineral water to continue dominance as carbonated and flavoured waters struggle
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
ENERGY DRINKS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Young male demographic drives strong demand; Source du Pays consolidates leadership
On-trade consumption growth boosts premium brand appeal
Local brands dominate energy drinks in Cameroon due to price sensitivity
PROSPECTS AND OPPORTUNITIES
Health concerns emerge amidst rising energy drink consumption among youth
Expanding market potential due to young male demographic and untapped female demographic
Affordable energy drinks to thrive amidst price-sensitive consumers
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
The issue of value perception beyond pricing
Concentrates struggle in Cameroon: High prices, health concerns, and preference for alternatives drive decline
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
PROSPECTS AND OPPORTUNITIES
Supermarkets poised to gain dominance over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fall in volume sales in 2024
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Lack of marketing weakens consumer awareness
PROSPECTS AND OPPORTUNITIES
Further fall in volume sales over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Need for more innovation and stronger marketing push to boost volume sales
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

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