Soft Drinks in Azerbaijan

Soft Drinks in Azerbaijan


In 2024, soft drinks in Azerbaijan continued to show positive dynamics, supported by a slowdown in unit price growth. This development made soft drinks more appealing to consumers. Unlike in many Central Asian countries, where rising unit prices have spurred heavy reliance on discounts and promotions as competitive tools, the situation in Azerbaijan has been different. Here, the unit price growth has been relatively moderate, allowing soft drinks – particularly carbonates – to develop steadily w...

Euromonitor International's Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Azerbaijan
Euromonitor International
November 2024
List Of Contents And Tables
SOFT DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by expansion efforts and moderate price increases
Limited demand for reduced-sugar options despite new launches
International players strengthen market share through brand loyalty
PROSPECTS AND OPPORTUNITIES
Cola carbonates expected to drive future growth
Changing consumer preferences drive non-traditional flavour demand
Private label to see gradual growth as consumer trust builds
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited growth and consumer shift to other soft drinks
Flavour expansion boosts appeal of juice drinks
Consolidated market dominated by leading local and international players
PROSPECTS AND OPPORTUNITIES
Slow growth expected due to weak juice-drinking habits
Limited demand for 100% not-from-concentrate juice
Decline in nectars as consumers shift to juice drinks and 100% juice
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive growth driven by health awareness and stable pricing
Challenges for flavoured water amid preference for carbonates
Local companies lead with diverse offerings and strategic branding
PROSPECTS AND OPPORTUNITIES
Projected growth driven by health consciousness and population expansion
Local brands maintain dominance, with expanding product portfolios
Government initiatives improve tap water access but sustain bottled water demand
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN AZERBAIJAN
2024 DEVELOPMENTS
ENERGY DRINKS IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing popularity among youth and sports association boost energy drink sales
Expansion of flavour portfolios to broaden appeal
Avrora Ltd’s leadership and growing competition from global brands
PROSPECTS AND OPPORTUNITIES
Widespread accessibility and affordability drive continued growth
Market maturity necessitates innovation and targeted marketing
Limited demand for reduced-sugar options as full-sugar remains preferred
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in liquid concentrates
Powder concentrates struggling with growth
Dominance of Russian brands
PROSPECTS AND OPPORTUNITIES
Limited growth potential for concentrates
Continued decline of liquid concentrates
Potential revival of powder concentrates with health-focused offerings
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
The cultural and health appeal of RTD tea
The expansion of flavour offerings
Dominance of international brands and emerging local competitors
PROSPECTS AND OPPORTUNITIES
Seasonal growth with strong consumer awareness
Market leadership by Fuse Tea and Baku Coca-Cola Bottlers Ltd
Limited appeal of reduced-sugar options
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN AZERBAIJAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing coffee culture drives demand for RTD coffee
Energy drinks continue to compete with RTD coffee
Dominance of affordable international brands
PROSPECTS AND OPPORTUNITIES
Strong growth potential for RTD coffee
Competitive landscape set to remain stable
Expanding retail and urbanisation drive demand
CATEGORY DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 118 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

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