Soft Drinks in Australia

Soft Drinks in Australia


According to the Australian Bureau of Statistics, the Consumer Price Index recorded a growth rate of 3.8% in June 2024, a significant slowdown from its peak of 7.8% in December 2022. This easing of inflation has positively impacted demand for soft drinks in Australia, contributing to steady volume growth. As price stabilisation sets in, Australians’ purchasing power is improving, reducing the strain on household budgets and encouraging higher consumption in this discretionary industry. On the ot...

Euromonitor International's Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Australia
Euromonitor International
November 2024
List Of Contents And Tables
SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Easing of inflation supports volumes while consumers favour mini packs
Low and no sugar varieties remain critical for category’s growth
Brands of non-cola carbonates incorporate health benefits
PROSPECTS AND OPPORTUNITIES
Solid off-trade volume growth, with local brands set to gain share
Competition intensifies with better-for-you drinks
Eco-conscious initiatives essential for long-term success
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Juice in Australia faces ongoing stagnation
Coconut water innovation slows due to maturity and competition intensifies
Wellness and indulgence fuel demand for premium juice
PROSPECTS AND OPPORTUNITIES
Brands encouraged to increasingly explore innovative consumption occasions
Sustainability becomes a growing imperative for juice players
Premium juice and functional innovations set to inject momentum into category
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Robust off-trade volume recovery with slower price-driven value
Indulgence fuels demand for flavoured bottled water
Functional bottled water continues growth momentum with clean label focus
PROSPECTS AND OPPORTUNITIES
Future strong growth predicted for bottled water
Sustainability set to take centre stage
E-commerce and convenience retailers poised for solid growth
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further segmentation within sports drinks
Health and wellness drive category expansion with fragmented competition
Coca-Cola maintains leading position through greater investment
PROSPECTS AND OPPORTUNITIES
Projected strong growth with a focus on packaging and format
Health claims set to be the centre of competition
Strategic channel partnerships set to propel growth
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consistent strong off-trade volume growth for energy drinks
Frucor Suntory retains leadership, supported by exclusive deal to bring US cult favourite Celsius to Australian market
Regulations focused on potentially harmful energy drinks push players towards clean labels and natural reformulation
PROSPECTS AND OPPORTUNITIES
Dynamic innovation will continue to fuel growth of energy drinks
Convenience and accessibility to support future purchases of energy drinks
Lines between supplementation and energy drinks set to blur
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing DIY beverage trend fuels demand for concentrates
Australia's health-conscious beverage boom fuels innovation in concentrates
Brewing convenience and customisation drive growth in coffee concentrates
PROSPECTS AND OPPORTUNITIES
Concentrates must navigate at-home boom and on-the-go pressures
Wellness and sustainability to propel growth of concentrates
E-commerce and social media will remain essential to drive consumer engagement
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Carbonated RTD tea demand surges while kombucha slows
Health trends reshape still RTD tea in Australia
E-commerce has emerged as a critical growth avenue for still RTD tea
PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea offers considerable growth potential
Downward pressure from sparkling flavoured bottled water
Multichannel strategy will boost RTD tea availability and align with consumer lifestyles for lasting demand
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Call for convenience drives strong demand in RTD coffee
Rising interest in flavourful iced latte options
Emerging local players venture into RTD coffee with premium offerings
PROSPECTS AND OPPORTUNITIES
Consistent demand for on-the-go options offers promising growth potential
Leveraging premium quality and convenience to overcome rising competition
Plant-based RTD coffee is poised for growth
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
ASIAN SPECIALITY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Niche but growing interest in Asian speciality drinks
Umall collaborates with Everyday Marketplace from Woolworths
PROSPECTS AND OPPORTUNITIES
Harnessing Australia's demographic shifts for Asian speciality drinks
The rise of Asian speciality drinks in Australia's wellness revolution
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029

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