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Soft Drinks in Australia

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 106 Pages Euromonitor International January, 2024 EP18435394
Best Price Guarantee
Price from $2,100
Length 106 Pages
Publisher Euromonitor International
Published Date January, 2024
SKU EP18435394

Soft Drinks in Australia


In 2023, Australia has witnessed a gradual return to normalcy, as the nation has emerged from the pandemic’s grip. Australia’s recovery from COVID-19 started at a slower pace compared with many other countries due to prolonged restrictions, with on-trade volume sales in 2023 therefore still expected to lag far behind the pre-pandemic level. Soft drinks consumption is closely tied to on-the-go refreshment and impulse purchases, which are key drivers of value. Consequently, the resurgence of mobil...

Euromonitor International's Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Soft Drinks in Australia
Euromonitor International
January 2024
List Of Contents And Tables
SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
Fountain sales in Australia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reduced sugar variants drive the growth of carbonates
Soaring inflation and input costs impact carbonates
Brands respond to inflationary pressures by changing the price-packaging mix
PROSPECTS AND OPPORTUNITIES
Variety will be the watchword in carbonates
Health and wellness set to drive innovation
Recovery in consumption outside the home likely to be slow due to cost of living pressures
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Juice brands have to contend with supply chain issues
Cost of living pressures exert downwards pressure on juice consumption
Health and wellness impact juice consumption
PROSPECTS AND OPPORTUNITIES
Premiumisation expected to slow as the cost-of-living crisis hits consumers
Slow recovery of foodservice will impact on-trade sales
Growing health consciousness to offer growth opportunities for functional products
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bottled water continues to see inflationary pressure on input costs
Functional bottled water continues to see dynamic growth
Appetite for variety driving growth for flavoured bottled water
PROSPECTS AND OPPORTUNITIES
Cost-of-living pressures will continue to impact the forecast for bottled water
Bottled water consumption to face long-term challenge of substitution
Sustainable practices will continue to be addressed by players in bottled water
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spending pressures temper the growth of sports drinks
Rise of functional soft drinks increases the competition for sports drinks
Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
Sports drinks are perceived as sugary, resulting in lower penetration amongst health-conscious Australians
Reduced sugar sports drinks emerging only slowly despite new product launches
Social media and celebrity marketing emerging as growth drivers for brands
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation drives dynamic value growth for energy drinks, despite slower volume growth
Reduced sugar innovation grows the energy drinks consumer base
Concerns around social commerce as Prime Energy finds itself banned in Australia
PROSPECTS AND OPPORTUNITIES
Flavour innovation will be a key driver of growth for energy drinks
All-natural energy drinks will drive innovation in the category
Growing influence of social commerce and celebrity marketing in energy drinks
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concentrates faces long-term volume decline
Health and wellness drives growth for reduced sugar concentrates
Cost-of-living pressures drive some consumers to concentrates
PROSPECTS AND OPPORTUNITIES
Premiumisation is set to slow in concentrates
Health and wellness likely to drive continued move towards sugar-free products
Concentrates faces the challenge of limited growth potential per capita
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTD tea sees an impact from rising costs and the cost-of-living crisis
Growth in kombucha continues to slow from historic highs
Lipton continues to lead RTD tea
PROSPECTS AND OPPORTUNITIES
Health trend expected to continue to drive off-trade growth for reduced sugar still RTD tea
Slower growth set to continue for carbonated RTD tea and kombucha
RTD tea still offers growth opportunities, driven by flavours and healthy innovations
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost-of-living crisis impacts RTD coffee manufacturers
Strong brews and caffeine content driving competition with RTD coffee
Dare continues to lead RTD coffee in Australia
PROSPECTS AND OPPORTUNITIES
Volume growth of RTD coffee to be impacted by inflationary pressures
Sustainability growing in importance for consumers of RTD coffee
Dairy-free alternatives represent a growth opportunity
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian speciality drinks sees growth from mainstream channels
Mogu Mogu continues to lead Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
Cost of living pressures set to slow volume growth
Growing health consciousness likely to support consumption
CATEGORY DATA
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028

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