Soft Drinks in Australia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	118 Pages	Euromonitor International	February, 2022	EP17020455

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,100
Length	118 Pages
Publisher	Euromonitor International
Published Date	February, 2022
SKU	EP17020455

Soft Drinks in Australia

As the COVID-19 pandemic continued through a second year, it continued to transform the soft drinks market in Australia. Whilst other developed countries have achieved vaccination rates that have allowed them to open up, the Australian government decided early in 2021 that it was “not a race”, which meant that the vast majority of Australians were not vaccinated when the Delta variant hit. The result has been prolonged lockdowns in both of Australia’s largest cities – Sydney and Melbourne – thro...

Euromonitor International's Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Australia
Euromonitor International
March 2022
List Of Contents And Tables
SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?: CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026; CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026; CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026; CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021; Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020; Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021; Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021; Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021; Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021; Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021; Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021; Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021; Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021; Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021; Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021; Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021; Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021; Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021; Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026; Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026; Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026; Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026; Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026; Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026; Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026; Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Australia
DISCLAIMER
SOURCES: Summary 1 Research Sources
CARBONATES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The supermarket switch benefits smaller categories and brands of carbonates
Soft drinks for hard drinks: Tonic water/other bitters continues to benefit highly from the mixing drinks at home trend
Lockdown and health considerations drive consumers towards alternatives to cola carbonates
PROSPECTS AND OPPORTUNITIES
The “new normal” is expected to see the dominance of cola carbonates weaken over the forecast period
Health Star Ratings to focus more on sugar content to the benefit of sugar-free ranges of carbonates
Popularity of cola carbonates gradually fizzling out
CATEGORY DATA: Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021; Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021; Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021; Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021; Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021; Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021; Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021; Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021; Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021; Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021; Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021; Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021; Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021; Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021; Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026; Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026; Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026; Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026; Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026; Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fresh hits to juice as purchases of larger pack sizes decrease the unit price and fewer lunch box drinks are required
Bega’s low prioritisation of its newly acquired juice brands offers opportunities for smaller, more innovative companies
Nudie plays a central role in driving value growth in juice
PROSPECTS AND OPPORTUNITIES
Change to Health Star Rating set to have a negative impact on volume sales of juice
Working and staying at home expected to have long-term channel and premiumisation impacts on juice volume sales
Not from concentrate 100% juice to be responsible for extracting the greatest value from juice
CATEGORY DATA: Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021; Table 54 Off-trade Sales of Juice by Category: Value 2016-2021; Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021; Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021; Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021; Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021; Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021; Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021; Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026; Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026; Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026; Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in bottled water sales continues as on-the-go consumption occasions diminish
Carbonated bottled water continues to benefit from the at-home cocktail culture
Health trend leads to fads in functional still water and switches from carbonates to mineral water alternatives
PROSPECTS AND OPPORTUNITIES
Trading up and premium brand preferences likely to persist in the forecast period
Environmental and sustainability concerns will continue to impact bottled water sales over the forecast period
Target market set to evaporate as the consumer base is smaller, consumption occasions are fewer and alternative options increase
CATEGORY DATA: Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021; Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021; Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021; Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021; Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021; Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021; Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021; Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021; Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026; Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026; Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026; Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With the pandemic-induced hindrance to sports, sports drinks loses out on consumption occasions
Sports drinks brands get healthy with zero sugar launches
Brands attempt to market sports drinks to people who do not do activities traditionally regarded as sports
PROSPECTS AND OPPORTUNITIES
Early recovery of sports drinks expected as the consumer base widens
Demographic difficulties may persuade sports drinks manufacturers to target new consumer groups such as female sports enthusiasts
Recovery expected to be aided by sugar-free variants
CATEGORY DATA: Table 129 Off-trade Sales of Sports Drinks: Volume 2016-2021; Table 130 Off-trade Sales of Sports Drinks: Value 2016-2021; Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021; Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021; Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021; Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021; Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021; Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021; Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026; Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026; Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026; Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Energy drinks powers on through the pandemic as consumption occasions continue
Energy drinks continues to attract a young consumer base increasingly seeking sugar-free variants
Consumer base of essential workers increases demand for energy drinks during the pandemic
PROSPECTS AND OPPORTUNITIES
Slower growth expected in the forecast period as consumer cohorts’ activities alter
No stimulation expected from the students consumer base despite an expected increase in Australian university students in the forecast period
Introduction of a sugar tax, albeit a low possibility, would have a significant impact on energy drinks
CATEGORY DATA: Table 77 Off-trade Sales of Energy Drinks: Volume 2016-2021; Table 78 Off-trade Sales of Energy Drinks: Value 2016-2021; Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021; Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021; Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021; Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021; Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021; Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021; Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026; Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026; Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026; Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in liquid concentrates boosted by a greater array of flavours in adult-orientated brands for cocktail hour
A range of brands centred around SodaStream provides premium growth for concentrates
Australian consumers pay closer attention to sugar during lockdown
PROSPECTS AND OPPORTUNITIES
New stay at home habits will drive growth in liquid concentrates over the forecast period
Cordials come of age to face the challenge of a lower consumer base and dynamic competitors
Powder concentrates to experience new drivers over the forecast period including bubble tea
CATEGORY DATA: Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021; Table 90 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021; Table 91 Off-trade Sales of Concentrates by Category: Value 2016-2021; Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021; Table 93 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021; Table 94 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021; Table 95 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021; Table 96 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021; Table 97 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021; Table 98 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021; Table 99 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021; Table 100 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026; Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026; Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026; Table 103 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Kombucha’s health propositions and flavours help drive solid growth in RTD tea in 2021
Still RTD Tea stands still due to lack of innovation, high sugar levels and reduced shelf space allocated
Lipton leads still, but faces numerous challenges from other brands
PROSPECTS AND OPPORTUNITIES
Kombucha set to lose its fizz
The return to on-the-go channels will benefit carbonated RTD tea and kombucha whose premium prices afford it prominent shelf space
What’s Nexba? Sugar-free tea?
CATEGORY DATA: Table 104 Off-trade Sales of RTD Tea by Category: Volume 2016-2021; Table 105 Off-trade Sales of RTD Tea by Category: Value 2016-2021; Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021; Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021; Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021; Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021; Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021; Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021; Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021; Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026; Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026; Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026; Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Working-class consumers still have a hard-earned thirst for RTD coffee
Packaging and other cues such as craft coffee in a can are used for differentiation
Marketing strategies: Dare goes where no iced coffee has gone before
PROSPECTS AND OPPORTUNITIES
As life goes back to normal, RTD coffee will experience premiumisation
Premiumisation of brands stocked in convenience stores will drive value growth
While the possibility of a sugar tax is low, it would not apply to RTD coffee and therefore give it a competitive advantage
CATEGORY DATA: Table 117 Off-trade Sales of RTD Coffee: Volume 2016-2021; Table 118 Off-trade Sales of RTD Coffee: Value 2016-2021; Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021; Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021; Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021; Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021; Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021; Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021; Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026; Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026; Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026; Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Asian speciality drinks goes mainstream
Asian speciality drinks suffers on-trade troubles due to the pandemic
PROSPECTS AND OPPORTUNITIES
Opening up of Australian borders will help Asian speciality drinks grow
Reopening of restaurants will see positive growth for on-trade sales of Asian speciality drinks
CATEGORY DATA: Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021; Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021; Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021; Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021; Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021; Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021; Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021; Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021; Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026; Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026; Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026; Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026