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Snacks in Vietnam

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 74 Pages Euromonitor International June, 2023 EP18046745
Best Price Guarantee
Price from $2,100
Length 74 Pages
Publisher Euromonitor International
Published Date June, 2023
SKU EP18046745

Snacks in Vietnam


Retail sales of snacks in Vietnam saw a more muted performance in 2023 than in 2022, in both volume and constant value terms. Rising Inflation, triggered by the energy crisis, had a considerable impact on purchasing behaviour, with cash-strapped consumers forced to reduce their expenditure on discretionary items, including snacks, which are usually purchased on impulse during shopping trips. While manufacturers of snacks tried to their best to limit any price increases, they were forced to pass...

Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Vietnam
Euromonitor International
June 2023
List Of Contents And Tables
SNACKS IN VIETNAM
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures limit growth in 2023.
Consumers make more health-conscious choices
Supermarkets continue to account for the bulk of chocolate confectionery distribution, while the share accounted for by e-commerce begins to stabilise
PROSPECTS AND OPPORTUNITIES
Steady growth expected, in line with economic recovery
Innovation to centre around “better for you” products and more exotic flavour combinations with tablets being a key beneficiary of this trend
Expanding distribution of small local grocers will be key to growth of this category
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures impact sales of chewing gum, with bubble gum remaining a niche
Sugar-free gum trend gathers pace
Lotte strengthens its competitiveness through continuous advertising and health-focused message, while plastic jars rise in popularity as a packaging format
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers will drive growth
Bubble gum will see slower growth in absence of product innovation
Further investment among category leaders set to spur growth
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing levels of health-consciousness, combined with an elevated rate of inflation, limit growth in 2023
Flavour innovation remains key in driving demand
Local companies remain in favour, due to their competitive pricing and understanding of local taste preferences
PROSPECTS AND OPPORTUNITIES
Further expansion expected, with growing focus on lower-sugar and functional varieties
Traditional items will continue to cater to local tastes
E-commerce will have a significant impact on demand
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation limits growth in sweet biscuits, snack bars and fruit snacks in 2023.
Healthy eating trends boost sales of fruit sales and snack bars
International brands remain dominant in sweet biscuit market
PROSPECTS AND OPPORTUNITIES
Better economic conditions and a resulting increase in gift giving will help to boost future sales
Health and wellness trends will continue to shape innovation within the category
Domestic brands are poised to present stronger competition to international leaders
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 57 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 58 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 60 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 61 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth in 2023, but retail volumes see a more muted performance, as inflation takes its toll on household budgets
Trend towards local and exotic flavour experiences
In-store promotions remain a strong theme
PROSPECTS AND OPPORTUNITIES
Rising demand for impulse ice cream, thanks to economy recovery and the revival of tourism, with local brands retaining the competitive edge
Rising freezer penetration in homes and small local grocers will boost growth of take-home and impulse ice cream
Despite the wider availability of healthier products, ice cream will continue to be consumed primarily for indulgence, with local companies continuing to dominate
CATEGORY DATA
Table 66 Sales of Ice Cream by Category: Volume 2018-2023
Table 67 Sales of Ice Cream by Category: Value 2018-2023
Table 68 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 69 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 70 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 71 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 75 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 76 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 77 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 78 Distribution of Ice Cream by Format: % Value 2018-2023
Table 79 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 80 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 81 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising health concerns and inflationary pressures limit the growth of savoury snacks in 2023, particularly puffed snacks, which nonetheless remain the largest product type.
New product lines help to attract customers in fragmented market
Small local grocers continue to dominate sales, while e-commerce becomes less important
PROSPECTS AND OPPORTUNITIES
Economic recovery will boost growth, but health concerns will present challenges as well as opportunities
Adult consumers will remain key target audience, with unique flavours being key to capturing their attention
International players will continue to dominate sales,
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 83 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 84 Sales of Savoury Snacks by Category: Value 2018-2023
Table 85 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 86 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 87 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 88 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 89 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 90 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 91 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 92 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

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