Negative economic conditions, rising inflation, natural disasters, earthquakes, floods, and volatile political situations have created unrest in society. Consumers have dealt with increasing inflation since 2018, which peaked in 2022, and gave no signs of normalisation due to global economic conditions. As a consequence, consumers are limiting their budgets, focusing on necessities that often include snacks. While this situation increases sales of snacks, consumers are increasingly price sensiti...
Euromonitor International's Snacks in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Snacks in Turkey
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN TURKEY
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Chocolate confectionery records retail volume growth during a period of lower inflation
Launches of new flavour sensations fuel growth on the landscape
Private label faces competition from known brands at affordable price points
PROSPECTS AND OPPORTUNITIES
New launches align with the rising trend of health and wellness
Premiumisation rises as consumers demand functional chocolate products
E-commerce expands, embracing small players and independent grocers
Summary 2 Other Chocolate Confectionery by Product Type: 2023
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Following the outbreak of COVID-19, gum enters a phase of recovery
Sales of functional gum rise, offering consumers added benefits in addition to fresh breath
Perfetti Van Melle is set to take over the Mondelez gum brands
PROSPECTS AND OPPORTUNITIES
Gum growth is set to be positive, driven by new taste experiences
Innovation focuses on health and wellness trends, with natural ingredients
Opportunities for players to engage with the growing young population
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Seasonal gifting drives sales and growth
Medicated confectionery focuses its communication on the immune system
Other sugar confectionery grows thanks to the presence of helva
PROSPECTS AND OPPORTUNITIES
Jellies is set to show a higher growth rate as parents indulge their children with treats
Boiled candy growth is facing competition from chocolate confectionery
Other sugar confectionery drives growth as tourism rises
Summary 3 Other Sugar Confectionery by Product Type: 2023
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing snacking occasions in the home enhances growth in 2023
Snack bars continue to drive growth, aligning with the rising health and wellness trend
The healthy snacking trend drives sales of dried fruit
PROSPECTS AND OPPORTUNITIES
Innovative product launches sustain growth on the landscape
New snack bar launches will focus on adding value with functionality
Processed fruit snacks and cereal bars expand over the forecast period
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream continues to see positive growth, driven by younger consumers
Multi-pack dairy ice cream is driven by increasing availability
Sales of bulk dairy ice cream benefits from premiumisation
PROSPECTS AND OPPORTUNITIES
New sophisticated launches enhance positive growth on the landscape
Functional ice cream will grow, with new plant-based options driving sales
E-commerce will expand, boosting ice cream consumption
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2018-2023
Table 70 Sales of Ice Cream by Category: Value 2018-2023
Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
The harvest determines the prices of nuts in 2023
New brands fuel growth in puffed snacks, offering innovative ingredients
Home entertainment and home snacking drives retail volume growth
PROSPECTS AND OPPORTUNITIES
Healthy launches promise growth, aligning with consumers growing demands
Private label products increase share as sophistication rises
Bread chips pose potential for new product development
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028