Snacks in the Philippines

Snacks in the Philippines


Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing economic recovery supported by greater mobility with there being greater normalcy in offices and schools and the return of inbound tourism, which has helped to sustain growth in 2023.

Euromonitor International's Snacks in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in the Philippines
Euromonitor International
June 2023
List Of Contents And Tables
SNACKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Consumers maintain price consciousness
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to normalcy benefits sales of chocolate confectionery in 2023
Premiumisation becomes more prominent in 2023
E-commerce thriving despite the end of mobility restrictions, while convenience stores benefit from increase in impulse purchases
PROSPECTS AND OPPORTUNITIES
Premiumisation expected to continue as the economy continues its recovery
E-commerce will continue to serve as a sustainable source of growth
Chocolate confectionery has a bright outlook with opportunities at both ends of the price spectrum
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum registered growth as economy recovers
E-commerce showing potential as major players invest in building an online presence
Leading players make investments to improve their competitiveness
PROSPECTS AND OPPORTUNITIES
Innovation could present new opportunities for gum
E-commerce expected to see further development
Little change expected in the competitive landscape
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to class-based learning key to the growth of sweet biscuits while snack bars lag behind
New product development and increase in marketing helps fuel the growth of sweet biscuits
Local players controls the category
PROSPECTS AND OPPORTUNITIES
Sweet biscuits set to outpace the growth of snack bars and fruit snacks
Increase in tourism should benefit sales of fruit snacks
E-commerce set to gain more traction as consumers become familiar with the value and convenience of online shopping
CATEGORY DATA
Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 43 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 45 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 46 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 47 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 48 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 50 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 51 Distribution of Snack Bars by Format: % Value 2018-2023
Table 52 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ice cream thrives in 2023 with exceptionally hot summer
Aice Brands continues its aggressive expansion strategy with new factory in the pipeline
Plant-based ice cream gaining traction
PROSPECTS AND OPPORTUNITIES
Impulse ice cream would expand faster
New players in plant-based ice cream may emerge, while other healthier options are expected to struggle for growth
Unique Filipino flavours may act as a source of inspiration for ice cream makers
CATEGORY DATA
Table 57 Sales of Ice Cream by Category: Volume 2018-2023
Table 58 Sales of Ice Cream by Category: Value 2018-2023
Table 59 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 60 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 62 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 63 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 64 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 69 Distribution of Ice Cream by Format: % Value 2018-2023
Table 70 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 71 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Savoury snacks see healthy growth as schools reopen and the economy recovers
Domestic and imported brands thrived
E-commerce is becoming more prominent as leading brands focus on offering multi-pack discounts
PROSPECTS AND OPPORTUNITIES
Savoury biscuits will thrive despite the competition from sweet biscuits, while nuts, seeds and trail mixes is set to benefit from healthy image
E-commerce will contribute higher shares of growth
Universal Robina Corp likely to maintain its leadership but private label could provide new competition
CATEGORY DATA
Summary 3 Other Savoury Snacks by Product Type: 2023
Table 74 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 75 Sales of Savoury Snacks by Category: Value 2018-2023
Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 77 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 79 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 80 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 82 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar confectionery sees sustained growth in 2023 as life returns to relative normality
Digital marketing helps boost brand and product awareness
Magnolia’s exit to other sugar confectionery leaves more room while medicated confectionery benefits from an increase in cases of cold and flu
PROSPECTS AND OPPORTUNITIES
Improving economy should benefit sales
Health and wellness may impact product offerings
E-commerce should add vibrancy to sugar confectionery
CATEGORY DATA
Summary 4 Other Sugar Confectionery by Product Type: 2023
Table 85 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 86 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 87 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 88 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 89 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 90 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 91 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 92 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 93 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 94 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 95 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

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