Snacks in Morocco

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	72 Pages	Euromonitor International	July, 2023	EP18064599

Best Price Guarantee
Price	from $2,100
Length	72 Pages
Publisher	Euromonitor International
Published Date	July, 2023
SKU	EP18064599

Snacks in Morocco

The Moroccan snacks market saw a positive performance in volume terms in 2023, continuing the trend of the previous year. Growth was boosted by a return to pre-pandemic lifestyles and the lifting of remaining travel restrictions. However, the average rate of inflation remained at an elevated level, largely due to increases in food prices, owing to the war in Ukraine, which caused widespread disruption to global supply chains. With manufacturers experiencing a sharp rise in the cost of raw materi...

Euromonitor International's Snacks in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Snacks in Morocco
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA: Table 1 Sales of Snacks by Category: Volume 2018-2023; Table 2 Sales of Snacks by Category: Value 2018-2023; Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023; Table 4 Sales of Snacks by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Snacks: % Value 2019-2023; Table 6 LBN Brand Shares of Snacks: % Value 2020-2023; Table 7 Penetration of Private Label by Category: % Value 2018-2023; Table 8 Distribution of Snacks by Format: % Value 2018-2023; Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028; Table 10 Forecast Sales of Snacks by Category: Value 2023-2028; Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028; Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth in 2023
Seasonal chocolate benefits from robust demand amongst more affluent consumers
Chocolate with toys suffers food poisoning scare
PROSPECTS AND OPPORTUNITIES
Uncertain economic climate will restrict growth, at least in the short-term
Growing competition from other snacks
Expected shift towards healthier snacks
CATEGORY DATA: Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023; Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023; Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023; Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023; Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023; Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023; Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023; Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023; Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028; Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028; Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028; Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth in 2023, despite tough economic climate
Sugar-free chewing gum leads sales
Mondelez continues to lead the way
PROSPECTS AND OPPORTUNITIES
Modest growth expected, despite ongoing economic uncertainty
Health and wellness trend will exert a growing influence
Sugar confectionery could pose a threat to bubble gum
CATEGORY DATA: Table 25 Sales of Gum by Category: Volume 2018-2023; Table 26 Sales of Gum by Category: Value 2018-2023; Table 27 Sales of Gum by Category: % Volume Growth 2018-2023; Table 28 Sales of Gum by Category: % Value Growth 2018-2023; Table 29 Sales of Gum by Flavour: Rankings 2018-2023; Table 30 NBO Company Shares of Gum: % Value 2019-2023; Table 31 LBN Brand Shares of Gum: % Value 2020-2023; Table 32 Distribution of Gum by Format: % Value 2018-2023; Table 33 Forecast Sales of Gum by Category: Volume 2023-2028; Table 34 Forecast Sales of Gum by Category: Value 2023-2028; Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028; Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth in 2023, as Moroccans shy away from “indulgent” purchases
Power mints benefit from their healthy positioning
Sugarised products continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Decelerating growth phase ahead, thanks to ongoing economic uncertainty and consumer health concerns
Possible competition from healthier chocolate confectionery variants
Medicated confectionery will see strongest performance
CATEGORY DATA: Summary 2 Other Sugar Confectionery by Product Type: 2023; Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023; Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023; Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023; Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023; Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023; Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023; Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023; Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023; Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028; Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028; Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028; Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth, despite rising raw material costs
Health and wellness trends continue to shape the market, but snack bars see a slowdown in growth
Mondelez maintains its strong lead, while local player Biscuiterie Moderne Zine makes strides
PROSPECTS AND OPPORTUNITIES
Healthy demand, despite rising unit prices
Chocolate confectionery could pose a potential threat
Wafers will see strongest performance
CATEGORY DATA: Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023; Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023; Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023; Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023; Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023; Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023; Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023; Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023; Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023; Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023; Table 59 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023; Table 60 Distribution of Sweet Biscuits by Format: % Value 2018-2023; Table 61 Distribution of Snack Bars by Format: % Value 2018-2023; Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028; Table 63 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028; Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028; Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises and limited number of consumption occasions impact volume sales in 2023
Increase in products with value-added benefits, including health and wellness attributes
Mobigen retains its lead
PROSPECTS AND OPPORTUNITIES
Improved performance expected, thanks to marketing efforts of leading players
Take-home ice cream offers greatest potential, while functional products will remain niche in terms of sales
Development of modern grocery retailing will support growth
CATEGORY DATA: Table 66 Sales of Ice Cream by Category: Volume 2018-2023; Table 67 Sales of Ice Cream by Category: Value 2018-2023; Table 68 Sales of Ice Cream by Category: % Volume Growth 2018-2023; Table 69 Sales of Ice Cream by Category: % Value Growth 2018-2023; Table 70 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023; Table 71 Sales of Impulse Ice Cream by Format: % Value 2018-2023; Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023; Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023; Table 74 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023; Table 75 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023; Table 76 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023; Table 77 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023; Table 78 Distribution of Ice Cream by Format: % Value 2018-2023; Table 79 Forecast Sales of Ice Cream by Category: Volume 2023-2028; Table 80 Forecast Sales of Ice Cream by Category: Value 2023-2028; Table 81 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028; Table 82 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Improved performance for savoury snacks, with nuts leading the way
Healthier products enter the market
Leader Foods goes from strength to strength
PROSPECTS AND OPPORTUNITIES
Savoury snacks will polarise between premium and value offerings
Rise in health consciousness will create opportunities
Puffed snacks will lead growth
CATEGORY DATA: Table 83 Sales of Savoury Snacks by Category: Volume 2018-2023; Table 84 Sales of Savoury Snacks by Category: Value 2018-2023; Table 85 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023; Table 86 Sales of Savoury Snacks by Category: % Value Growth 2018-2023; Table 87 NBO Company Shares of Savoury Snacks: % Value 2019-2023; Table 88 LBN Brand Shares of Savoury Snacks: % Value 2020-2023; Table 89 Distribution of Savoury Snacks by Format: % Value 2018-2023; Table 90 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028; Table 91 Forecast Sales of Savoury Snacks by Category: Value 2023-2028; Table 92 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028; Table 93 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028