Snacks in Indonesia

Snacks in Indonesia


Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with the rise of e-commerce in the country. As more consumers shop online, the snacks industry has gained access to a larger audience, enabling a wider range of snack options to be made available to a wider range of consumers. Also, the barriers and cost...

Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Indonesia
Euromonitor International
June 2023
List Of Contents And Tables
SNACKS IN INDONESIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Companies leverage digital marketing to target younger consumers
Chocolate confectionery fails to join the quick commerce ride
Post-pandemic lifestyles drive the sales of chocolate pouches and bags, while chocolate with toys maintains recovery
PROSPECTS AND OPPORTUNITIES
Small- and medium-sized businesses pose a threat to seasonal chocolate confectionery
Health and wellness trends and on-the-go lifestyles tipped to inspire smaller pack sizes
New product developments and sustainable farming drive growth for chocolate confectionery
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Distribution channel penetration crucial for gum sales, as convenience stores widen their reach
Perfetti Van Melle Indonesia maintains its leading position in gum
Maturity of category limits innovation opportunities – other than those seen in “healthier” variants
PROSPECTS AND OPPORTUNITIES
Post-pandemic lifestyles will continue to support sales in gum over the forecast period
Gum performance is associated with the smoking culture in Indonesia
Sugar-free remains the big trend in gum
CATEGORY DATA
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 Sales of Gum by Flavour: Rankings 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health awareness among consumers influences performance of sugar confectionery
General trade remains the most common distribution channel for sugar confectionery
Mayora Indah maintains its lead in sugar confectionery
PROSPECTS AND OPPORTUNITIES
E-commerce expected to benefit sales of sugar confectionery over the forecast period
Anticipation of economy slowdown may drive brand owners to make adjustments
Cross-category collaboration drives unique selling points for Fox’s
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mayora Indah Tbk PT maintains its lead in sweet biscuits, snack bars and fruit snacks
Category benefits from rise in e-commerce, with SMEs also playing a vital role
Health and wellness trends influence drivers in sweet biscuits, snack bars, and fruit snacks
PROSPECTS AND OPPORTUNITIES
Snacks bars’ performance is associated with increase in health and wellness awareness
Wafers is expected to have positive outlook in the forecast period
Q-commerce set to support sales in the category over the forecast period
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unilever holds the top company spot due to strong portfolio, while Aice from Alpen Food Industry remains the most popular brand
Single portion ice cream register the fastest growth in Indonesia market
Brand Glico Wings sees a strong performance thanks to Japanese influence
PROSPECTS AND OPPORTUNITIES
Further development of Q-commerce is likely to positively benefit ice cream sales
Sales of take-home ice cream set for low growth over the forecast period
Creative new product launch is stimulating the ice cream industry in Indonesia
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 73 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 74 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 75 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 76 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 77 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 78 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 79 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 80 Distribution of Ice Cream by Format: % Value 2018-2023
Table 81 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 82 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 83 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Garudafood Group maintains its lead in savoury snacks with its top Garuda brand
Puff snacks continues to recover from volume declines, while value is supported by higher unit prices
E-commerce sales boost the performance of savoury snacks in Indonesia
PROSPECTS AND OPPORTUNITIES
Vegetable, pulse, and bread chips gain popularity as health and wellness trends continue
Social media becomes the source of product information for consumers
Players relaunch successful limited-editions to stimulate sales
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 85 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 86 Sales of Savoury Snacks by Category: Value 2018-2023
Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 88 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 90 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 91 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 93 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings