2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in place. However, since the war in Ukraine began in early 2022, Germany has been dealing with a new crisis due to the growing costs of living. In 2022, the consequences of the decision to stop using large quantities of Russian gas were felt, with energy...
Euromonitor International's Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Snacks in Germany
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN GERMANY
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Normalisation of consumption results in declining retail volumes
Unusual circumstances lead to issues for major category players in Germany
Dairy-free chocolate gains stronger presence on retailers’ shelves
PROSPECTS AND OPPORTUNITIES
Fair trade and traceability increasingly considered essential in Germany
Sustainability is core trend among younger generations in Germany
Brands may experiment with new flavours but changes are not always well-received
CATEGORY DATA
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Partial recovery from impact of lockdowns and fewer social interactions
Sugar-free and teeth whitening remain most popular claims for gum in Germany
Strip format of Wrigley’s chewing gum brands to be discontinued in Germany
PROSPECTS AND OPPORTUNITIES
Plastic reduction and sustainability are core arguments
E-commerce unlikely to gain significant penetration of gum sales
Wrigley's discontinuation of strip format in Germany will leave gap to be filled
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume declines place sugar confectionery close to pre-pandemic levels
Rising price of sugar puts brands under pressure
New debate regarding need for further restrictions on advertising of “unhealthy” food in Germany
PROSPECTS AND OPPORTUNITIES
Discussions regarding sugar and health expected to intensify over forecast period
Vegan becomes increasingly important claim within sugar confectionery
New premium forms of sugar confectionery have potential to become growing niche
CATEGORY DATA
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stronger price increases in 2022 and 2023 due to high cost of ingredients
Dried fruit sees improving demand due to positioning as healthy snack option
Private label retains strong presence in 2023, supported by higher price sensitivity
PROSPECTS AND OPPORTUNITIES
Sustainability to become key trend in the coming years
New snack bars to target active lifestyles
Changes in retail will have impact on brands
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Germans enjoying outdoor activities benefit foodservice volumes of ice cream
Higher prices driven by rising energy costs for cooling
Unilever and private label retain strong presence in German ice cream
PROSPECTS AND OPPORTUNITIES
Warmer summers likely to be long-term trend, benefiting future ice cream sales through foodservice
Health claims likely to gain importance over forecast period
Strong competition for retail from ice cream parlours
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2018-2023
Table 70 Sales of Ice Cream by Category: Value 2018-2023
Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dynamic price development and package reductions due to inflation
Pandemic push for popcorn wanes
Private label retains overall strength while Intersnack remains leading player
PROSPECTS AND OPPORTUNITIES
Desire for healthier savoury snacks expected to increase
New consumption opportunities on the horizon
Greater penetration of savoury snacks is a challenge for e-commerce
CATEGORY DATA
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028