Snacks in Estonia

Snacks in Estonia


Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In particular, inflation is expected to still be an issue, though its growth is expected to ease slightly. As a result, consumers are expected to be highly price sensitive and prioritise value for money. Chocolate is expected to be the star performer, with...

Euromonitor International's Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Estonia
Euromonitor International
June 2023
List Of Contents And Tables
SNACKS IN ESTONIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Per capita consumption of chocolate confectionery grows
Kalev continues to lead and gains further value share
Healthy lifestyles drive demand for plain dark chocolate
PROSPECTS AND OPPORTUNITIES
Chocolate pouches and bags star performer
Healthy growth for seasonal chocolate
Private label sees healthy growth
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimum volume growth, as gum loses popularity
Mars has a strong lead on other players
Chewing gum fares better than bubble gum
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Innovation needed to drive growth
Sustainability will influence product development
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation bites
Kalev continues to lead, with consumers appreciating its affordable pricing
Pastilles, gummies and jellies register highest volume growth
PROSPECTS AND OPPORTUNITIES
High sugar content dampens volume sales
More focus on healthier positioning
Lollipops weakest performer
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Only marginal increase in volume sales for sweet biscuits, as rising price of wheat feeds into higher prices
Mondelez remains the leader, thanks to its strong marketing support
Dried fruit and snack bars register healthy volume growth.
PROSPECTS AND OPPORTUNITIES
Mixed picture over the forecast period
Products with functional ingredients a key growth area
Significant growth for protein/energy bars, though from low base
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 56 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 57 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 58 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 61 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 62 Distribution of Snack Bars by Format: % Value 2018-2023
Table 63 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Constant value sales unchanged, as inflation hits profitability
Premia Tallinna Külmhoone continues to hold on to strong lead
Multi-pack dairy ice cream is gaining popularity
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Plant-based ice cream sees healthy growth, though from low base
Players push to increase consumption during winter months
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2018-2023
Table 69 Sales of Ice Cream by Category: Value 2018-2023
Table 70 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 71 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 73 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 74 Distribution of Ice Cream by Format: % Value 2018-2023
Table 75 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 76 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN ESTONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation bites
PepsiCo and Balsnack lead savoury snacks
The war in Ukraine drives up average prices as costs rise
PROSPECTS AND OPPORTUNITIES
Wide product range ensures constant value growth over forecast period
Nuts, seeds and trail mixes register highest volume growth
Private label sees healthy growth
CATEGORY DATA
Table 79 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 80 Sales of Savoury Snacks by Category: Value 2018-2023
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 85 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

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