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Snacks in Bulgaria

Best Price Guarantee Length Publisher Published Date SKU
from $2,100 74 Pages Euromonitor International July, 2023 EP18053060
Best Price Guarantee
Price from $2,100
Length 74 Pages
Publisher Euromonitor International
Published Date July, 2023
SKU EP18053060

Snacks in Bulgaria


Retail volume sales growth for snacks in Bulgaria in 2023 is expected to be down slightly from 2022. The same is true of growth in retail current value sales, though most categories look set to record stronger performances in this regard than in volume terms. This is mainly explained by the persistence of inflationary pressures fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine, which have continued to drive up unit prices while eroding purchasing power. Given their di...

Euromonitor International's Snacks in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Snacks in Bulgaria
Euromonitor International
July 2023
List Of Contents And Tables
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Overall demand remains buoyant despite rising prices
Leading player Mondelez revamps iconic Milka brand
Top companies in boxed assortments consolidate their positions
PROSPECTS AND OPPORTUNITIES
Growing appreciation for mood-enhancing effects of chocolate should boost demand
Health concerns will continue to shape consumer choices and company strategies
ZIV likely to gain ground following Zaharen kombinat Plovdiv acquisition
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028
GUM IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gum consumption bolstered by return to pre-pandemic routines
Mars remains the dominant player
Big Babol becomes the leading brand in bubble gum
PROSPECTS AND OPPORTUNITIES
Maturity, demographic trends and remote working will limit volume growth potential
Health-oriented products set to continue gaining ground
Commanding lead of Mars unlikely to be threatened
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SUGAR CONFECTIONERY IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures continue to drive up unit prices
Medicated confectionery is the most dynamic category in retail volume growth terms
Zaharni Zavodi remains the clear leader in sugar confectionery
PROSPECTS AND OPPORTUNITIES
Innovation should help to maintain consumer interest in sugar confectionery
Medicated confectionery will continue to post fastest growth in volume sales
Acquisition by ZIV should strengthen competitiveness of Zaharen kombinat Plovdiv
Summary 2 Other Sugar Confectionery by Product Type: 2023
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dried fruit particularly hard hit by price hikes and falling purchasing power
Cookies and filled biscuits buck declining trend in sweet biscuits
Rising health awareness boosts demand for snack bars
PROSPECTS AND OPPORTUNITIES
Protein/energy bars will remain the best performing category in volume growth terms
Heightened budget-consciousness will continue to influence dried fruit preferences
Sweet biscuits set to witness more health-oriented launches
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 57 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 58 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 59 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 62 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 63 Distribution of Snack Bars by Format: % Value 2018-2023
Table 64 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
ICE CREAM IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail demand for ice cream holds up well as inflationary pressures persist
Outright leader Froneri expands its portfolio with the launch of Nuii
Automation and innovation help Unilever to gain ground
PROSPECTS AND OPPORTUNITIES
Ice cream consumption set to grow steadily over the forecast period
Plant-based ice cream projected to show fastest development in volume terms
Competition in ice cream desserts expected to intensify
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2018-2023
Table 70 Sales of Ice Cream by Category: Value 2018-2023
Table 71 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 72 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 74 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 75 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 76 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 81 Distribution of Ice Cream by Format: % Value 2018-2023
Table 82 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 83 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SAVOURY SNACKS IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising cost of living and easing of the pandemic subdue retail volume sales growth
Consumers increasingly favour cheaper options in nuts, seeds and trail mixes
Healthy eating trend continues to inspire new launches
PROSPECTS AND OPPORTUNITIES
Retail volume sales of nuts, seeds and trail mixes, popcorn and pretzels set to fall
Rice snacks and tortilla chips expected to grow fastest in retail volume terms
Potato chips will continue to benefit from growing availability of reduced fat options
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 87 Sales of Savoury Snacks by Category: Value 2018-2023
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 92 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

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