Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan


In 2022, heated tobacco continued to grow strongly despite a tax increase in October 2022. Heated tobacco had been classified as pipe tobacco for the tax category, and the tax had been determined by converting 1g of product weight into one stick of cigarette. However, because heated tobacco is relatively light in weight, this resulted in a lower tax ratio within the overall price. Therefore, tax reformation was conducted by establishing a new tax category for heated tobacco, and revising the tax...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan
Euromonitor International
June 2023
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco continues to record strong growth despite a tax increase
E-vapour products are positioned as a low-risk and economical option
Swedish-style snus players improve portability and affordability to attract new consumers
PROSPECTS AND OPPORTUNITIES
Society is becoming sensitive to tobacco odour, which is a tailwind for heated tobacco
E-vapour products will remain a niche, but CBD-containing liquids likely to increase their presence with law amendments
Swedish-style snus has the potential to be an alternative option due to difficulty finding smoking areas
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 4 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 6 Sales of Heated Tobacco: Volume 2017-2022
Table 7 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 11 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 12 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 13 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 14 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 15 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 16 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 17 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 18 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 19 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 20 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 21 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 23 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN JAPAN
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 27 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 28 Sales of Tobacco by Category: Volume 2017-2022
Table 29 Sales of Tobacco by Category: Value 2017-2022
Table 30 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 31 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 33 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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