Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia


Heated tobacco products saw very strong, if slower, retail current growth and positive retail volume growth in 2022. The competitive price of heated tobacco when compared with cigarettes afforded the category good growth potential. In addition, wider availability in convenience stores, supermarkets and forecourt retailers raised awareness and created sales opportunities. Philip Morris (Malaysia) was the first player to introduce heated tobacco products in the market, with the Iqos device and HEE...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia
Euromonitor International
June 2023
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco continues to gain traction among young adults
Fragmented and competitive characterises e-vapour products landscape
Innovation, affordability and accessibility boost e-vapour products
PROSPECTS AND OPPORTUNITIES
New legislation is likely to impact the performance of e-vapour products in the forecast period
Significant new product development is anticipated in e-vapour products
Major players to add dynamism to heated tobacco products
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 4 Sales of Heated Tobacco: Volume 2017-2022
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 8 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 9 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 15 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 17 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 18 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 19 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 20 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
TOBACCO IN MALAYSIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 22 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 23 Sales of Tobacco by Category: Volume 2017-2022
Table 24 Sales of Tobacco by Category: Value 2017-2022
Table 25 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 26 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 28 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources

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