Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia
Heated tobacco products saw very strong, if slower, retail current growth and positive retail volume growth in 2022. The competitive price of heated tobacco when compared with cigarettes afforded the category good growth potential. In addition, wider availability in convenience stores, supermarkets and forecourt retailers raised awareness and created sales opportunities. Philip Morris (Malaysia) was the first player to introduce heated tobacco products in the market, with the Iqos device and HEE...
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia
Euromonitor International
June 2023
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco continues to gain traction among young adults
Fragmented and competitive characterises e-vapour products landscape
Innovation, affordability and accessibility boost e-vapour products
PROSPECTS AND OPPORTUNITIES
New legislation is likely to impact the performance of e-vapour products in the forecast period
Significant new product development is anticipated in e-vapour products
Major players to add dynamism to heated tobacco products
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022