Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria
Smokeless tobacco, e-vapour products and heated tobacco registered positive sales growth in 2022, with the very strong growth registered in heated tobacco a particular highlight. The strong performance of heated tobacco was essentially the result of the tandem success of the IQOS and HEETS brands by Philipp Morris. Heated tobacco has a good reputation among the Austrian population and it is widely recognised as a potentially less harmful alternative to cigarettes. This reduced harm positioning h...
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria
Euromonitor International
June 2023
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco leads growth among a diverse group of highly dynamic categories
The range of products on offer in disposable e-cigarettes expands rapidly
Philipp Morris likely to remain the only player in heated tobacco
PROSPECTS AND OPPORTUNITIES
Ongoing growth in heated tobacco to come largely at the cost of other categories
Particularly high tax increases in sight for heated tobacco
Further regulations about to shape the future of nicotine pouches in Austria
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2017-2022