In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government implemented various measures aimed at sustaining their presence in the market. Notably, plans were announced to establish purchasing centres to empower local businesses by facilitating group purchases and negotiating competitive prices akin to large retai...
Euromonitor International's Small Local Grocers in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Small Local Grocers market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Small Local Grocers in Morocco
Euromonitor International
February 2024
List Of Contents And Tables
SMALL LOCAL GROCERS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government-led support initiatives strengthen small business resilience
Tech-driven innovations revolutionise small grocers’ operations
Shift towards digital payment adoption and hygienic practices
PROSPECTS AND OPPORTUNITIES
Continued dominance of small-scale retailers in the grocery landscape
Accelerated digital transformation revolutionises operations
Sustained government support bolsters modernisation efforts
CHANNEL DATA
Table 1 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 4 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
RETAIL IN MOROCCO
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Marjane Group expands digital footprint with marketplace launch, anticipates 20% turnover increase
Finance law bolsters local market with increased duties on imported textile brands
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
MARKET DATA
Table 5 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 6 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 7 Sales in Retail Offline by Channel: Value 2018-2023
Table 8 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 9 Retail Offline Outlets by Channel: Units 2018-2023
Table 10 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 11 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 12 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 15 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 17 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 19 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Retail GBO Company Shares: % Value 2019-2023
Table 26 Retail GBN Brand Shares: % Value 2020-2023
Table 27 Retail Offline GBO Company Shares: % Value 2019-2023
Table 28 Retail Offline GBN Brand Shares: % Value 2020-2023