Coffee machines were among several appliances that were hit by the new import tax of 30% in 2024, resulting in volume sales decline. Espresso coffee machines were badly hit as a result. These are becoming increasingly popular in Morocco albeit from a low base, and the rapid increase in prices was a considerable barrier to sales growth and development. Filter coffee machines were also badly hit as these appliances were also subject to the new import tax which dragged volume sales down.
Euromonitor International's Small Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Small Cooking Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Small Cooking Appliances in Morocco
Euromonitor International
January 2025
List Of Contents And Tables
SMALL COOKING APPLIANCES IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Coffee machines hit by increase in import taxes over 2024
Breadmakers post volume decline amid higher electricity prices
Retail e-commerce sales rise steadily
PROSPECTS AND OPPORTUNITIES
Stable outlook for small cooking appliances
Rising VAT will continue to push up electricity prices
Trend towards repair and maintenance of coffee machines likely to gather pace
CATEGORY DATA
Table 1 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 2 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 5 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 14 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 15 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 16 Sales of Consumer Appliances by Category: Value 2019-2024
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 23 Sales of Small Appliances by Category: Volume 2019-2024
Table 24 Sales of Small Appliances by Category: Value 2019-2024
Table 25 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 26 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 28 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 29 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 30 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 31 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 32 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 41 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 42 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029