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Small Cooking Appliances in Morocco

Publisher Euromonitor International
Published Mar 03, 2026
Length 23 Pages
SKU # EP20964377

Description

Small cooking appliances in Morocco demonstrated a marginally better performance in 2025 than in 2024, primarily driven by affluent consumers who prioritise heritage-inspired and energy-efficient products. With a forecast increase in median disposable income per household, the market is poised for steady growth over the next five years, driven by an improving economy and increased consumer confidence. The market's attractiveness is enhanced by trends such as energy efficiency and culturally rele...

Euromonitor International's Small Cooking Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Small Cooking Appliances in Morocco
Euromonitor International
March 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation and economic factors stall volume growth in small cooking appliances
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Negative perceptions of spending power stall volume sales of small cooking appliances
Kettles remains the largest category, while coffee machines gain traction
Demand for Moroccan heritage-inspired designs drive brands to customise their offerings
WHAT’S NEXT?
Demand for Moroccan heritage-inspired designs is expected to increase
CHART 2 Analyst Insight
Coffee machines set to remain best performing category through Bosch’s local investment
World Cup-themed appliances are expected to drive growth
COMPETITIVE LANDSCAPE
SEB Groupe maintains its lead as competitors stabilise shares
Smeg’s collaboration with Dolce&Gabbana drives interest in Moroccan heritage
CHART 3 Smeg's Partnership with Italian Fashion Designer Dolce&Gabbana Doing Well
CHANNELS
Appliance and electronics specialists and retail e-commerce drive sales
PRODUCTS
Nespresso exemplifies energy-efficient design
CHART 4 Nespresso's Pixie Offers Stated Energy Saving via Shut Down Modes
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
CHART 7 Analyst Insight
CHART 8 Bosch Maroc Invests in Sustainable Products
CHART 9 Real GDP Growth and Inflation 2020-2030
CHART 10 PEST Analysis in Morocco 2025
CHART 11 Key Insights on Consumers in Morocco 2025
CHART 12 Consumer Landscape in Morocco 2025
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
High import taxes and diminished consumer confidence slow consumer appliances’ growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
WHAT’S NEXT?
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
COMPETITIVE LANDSCAPE
Leading manufacturers maintain market share amidst economic challenges
CHANNELS
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
PRODUCTS
Bosch Maroc exemplifies sustainable innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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