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Small Cooking Appliances in Italy

Publisher Euromonitor International
Published Feb 26, 2026
Length 24 Pages
SKU # EP20934911

Description

Sales of small cooking appliances in Italy were flat in 2025, with a 0.2% growth in retail volume to 5.4 million units and a 0.7% growth in retail value to EUR594 million. This represents a decline in growth compared to the previous year. Category dynamics are being driven by more affordable options coming from Asian countries and being widely distributed via online platforms. Brands that focus on innovation, design and after-sales service are likely to capture a larger market share in future.

Euromonitor International's Small Cooking Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Small Cooking Appliances in Italy
Euromonitor International
February 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing competition from Asian brands slow small cooking appliances sales
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sales supported by premiumisation and changing consumer habits
SharkNinja expands product range into coffee machines, boosting category sales
CHART 2 SharkNinja Launches Coffee Machines in Italy
Air fryers lead growth with multifunctionality and innovation
CHART 3 Ariete's Air Fryer Cooks a Full Meal, for an Affordable Price
WHAT’S NEXT?
Premium home experiences support steady small appliances growth
Air fryers expected to drive small cooking appliances’ growth, driven by multi-functionality
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Incumbents maintain their lead, while emerging companies like Girmi grow in popularity
Nuo Octagon's acquisition of Bialetti is set to reshape market dynamics
CHANNELS
Retail e-commerce remains the leading distribution channel
Coffee machine brands excel with experience-driven retail concepts
PRODUCTS
Smartwares introduces major product innovations in air fryers
KitchenAid embodies convenience and cusomisation with its new line of coffee machines
CHART 5 KitchenAid Launches a New Range of Coffee Machines
Product innovation is set to drive competition between smart kettles and coffee machines
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 A New Government Bonus to Support The Installation of Heat Pumps in Italy
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Analyst Insight
CHART 10 Airfryers Become Larger and Include More Functions
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Italy 2025
CHART 13 Key Insights on Consumers in Italy 2025
CHART 14 Consumer Landscape in Italy 2025
CONSUMER APPLIANCES IN ITALY
EXECUTIVE SUMMARY
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
WHAT’S NEXT?
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
COMPETITIVE LANDSCAPE
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
CHANNELS
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
PRODUCTS
Midea embodies multi-functionality with the launch of its new air fryer
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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