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Small Cooking Appliances in Germany

Publisher Euromonitor International
Published Feb 17, 2026
Length 22 Pages
SKU # EP20911625

Description

Small cooking appliances in Germany experienced retail volume growth of 1% in 2025, to reach 29.7 million units. This was driven by consumer demand for premium, multifunctional products and the influence of social media on purchasing decisions. The median disposable income per household in Germany continued to rise, supporting consumer spending on premium products. With a forecast retail volume CAGR of 1%, reaching 31.2 million units in 2030, the category is poised for slow and steady growth. Ke...

Euromonitor International's Small Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Small Cooking Appliances in Germany
Euromonitor International
February 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and social media drive slow volume growth for small cooking appliances
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth continues, with air fryers seeing exceptional dynamism
Growth of premium products led by social media and influencer marketing
CHART 2 Cosori Uses Influencer Push for its Dual-Chamber Turbo Tower Pro Smart Air Fryer
Multifunctionality drives innovation and sales growth
CHART 3 WMF Launches Multi Taste 5-In-1 Compact Air Fryer
WHAT’S NEXT?
Consumers expected to drive demand for multifunctional and sustainable appliances
Air fryers forecast to lead growth in small cooking appliances due to speedy, healthy cooking
Businesses must adapt to changing consumer preferences and technological advancements
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Leading players maintain their positions despite sales and share declines
SharkNinja climbs the ranking due to innovative premium products
CHART 5 Ninja launches Crispi 4-in-1 portable glass air fryer in Germany
CHANNELS
Appliances and electronics specialists drives sales through demonstrations
Retail e-commerce plays a significant role in sales
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Samsung Launches Bespoke AI Jet Ultra Cordless Stick Vacuum in Germany
CHART 8 Cosori Launches Dual-Chamber Turbo Tower Pro Smart
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Germany 2025
CHART 13 Key Insights on Consumers in Germany 2025
CHART 14 Consumer Landscape in Germany 2025
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Low volume increase, while premiumisation and technology drive higher value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premium features drive value growth despite muted volume increase
Smart and AI-powered consumer appliances increasingly favoured
Consumers seek multifunctional, compact products to save space and offer convenience
WHAT’S NEXT?
Premiumisation expected to drive growth
Dynamism for heat pumps due to energy efficiency and cost savings
Smart technologies and multifunctionality to shape the future
COMPETITIVE LANDSCAPE
Leading manufacturers maintain strength through innovation and distribution
SharkNinja raises the competition, and opportunities remain
CHANNELS
Appliances and electronics specialists leads offline sales with premium offerings
The rise of retail e-commerce and further prospects for omnichannel retailing
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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