Sleep Aids in Turkey
In 2024, both retail value and volume growth for sleep aids is set to remain positive. The continuous positive development is due to the ongoing factors that are contributing to general restlessness and sleeplessness. This includes high levels of stress and anxiety caused by the unstable economic conditions and decreased purchasing power in Turkey. In addition, the increasing amount of time spent on electronic devices like smartphones, PCs and tablets had a negative effect on sleep patterns. The...
Euromonitor International's Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sleep Aids in Turkey
- Euromonitor International
- October 2024
- List Of Contents And Tables
- SLEEP AIDS IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Busy lifestyles partner with rising stress and anxiety to boost sales in sleep aids
- Herbal options remain popular as consumers appreciate the lack of side effects
- No change in the competitive environment as Sandoz Ilac retains its lead
- PROSPECTS AND OPPORTUNITIES
- Increasing insomnia will support growth sales over the forecast period
- Consumers increasingly migrate from Rx products to OTC options, boosting growth
- E-commerce set to gain ground, driving growth through convenience
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2019-2024
- Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- CONSUMER HEALTH IN TURKEY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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