Sleep Aids in Sweden

Sleep Aids in Sweden


Retail volume sales of sleep aids saw a modest decline in Sweden in 2023, in contrast to the buoyant pattern of growth seen during the earlier years of the review period. The rate of growth was particularly high during the pandemic, when high levels of stress and anxiety and a decline in the amount of social contact with other people, led to an increase in sleep-related issues, and ultimately, sleep aids. The social acceptability of seeking help for sleep issues is also increasing, with many mor...

Euromonitor International's Sleep Aids in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sleep Aids market;
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* Use five-year forecasts to assess how the market is predicted to develop.


Sleep Aids in Sweden
Euromonitor International
October 2023
List Of Contents And Tables
SLEEP AIDS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
High stress levels support high demand for sleep aids, although volume sales see a modest decline in 2023
Herbal/traditional options, dominate despite some consumers doubting efficacy
Limited private label presence
PROSPECTS AND OPPORTUNITIES
Sleep aids have much untapped potential
Increasing competition from sleeping pill alternatives
Products containing melatonin will gain traction
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2018-2023
Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN SWEDEN
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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