Sales of sleeping aids in the Netherlands are expected to see robust growth in current value terms in 2024, driven by rising demand from individuals seeking solutions for common symptoms of insomnia. Dutch consumers are leading increasingly busy and stressful lifestyles, resulting in a growing number of people experiencing sleep difficulties. Over the review period, demand for information on sleep aids has surged as insomnia becomes more prevalent.
Euromonitor International's Sleep Aids in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sleep Aids market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sleep Aids in the Netherlands
Euromonitor International
September 2024
List Of Contents And Tables
SLEEP AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing prevalence of sleeping problems
Shift towards stronger formulas boosts unit prices
Consumers are increasingly motivated to seek discounts via e-commerce channel
PROSPECTS AND OPPORTUNITIES
Continued growth for sleep aids, driven by rising prevalence of insomnia
Growing preference for herbal products but popularity of magnesium supplements could challenge sales
Growth of private label will heighten competitive pressure
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2019-2024
Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine