Sleep Aids in Japan
In 2022, society is shifting towards the gradual resumption of in-person work and leisure activities, but COVID-19 remains in evidence, and lifestyles have not fully returned to normal yet, meaning that many consumers are sleep-deprived due to prolonged stress and anxiety. In addition, since the pandemic began in 2020, lower levels of serotonin, due to less exposure to sunlight and less activity amongst consumers compared with pre-COVID-19, has also led to an increase in consumers suffering from...
Euromonitor International's Sleep Aids in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sleep Aids in Japan
- Euromonitor International
- October 2022
- List Of Contents And Tables
- SLEEP AIDS IN JAPAN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Lifestyle changes caused by COVID-19 support demand for sleep aids
- Increasing number of non-OTC products with sleep claims a headwind to growth
- Increasing awareness of self-care has maintained sales of sleep aids
- PROSPECTS AND OPPORTUNITIES
- Declines expected in the forecast years, as the competition with non-OTC products remains a threat
- Increasing sleep-related technologies and products will boost consumers’ interest in improved sleep quality
- Widespread use of smartwatches increases consumers’ interest in improving sleep
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2017-2022
- Table 2 Sales of Sleep Aids: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Sleep Aids: % Value 2018-2022
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2019-2022
- Table 5 Forecast Sales of Sleep Aids: Value 2022-2027
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
- CONSUMER HEALTH IN JAPAN
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 8 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2017-2022
- Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
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