Sleep Aids in Italy
Sleep aids is set to see retail value sales fall in current terms in Italy in 2024. After peaking during the early years of the pandemic, the demand for sleep aids is continuing to show decline. The fall in category sales can be attributed to several factors, including the decrease in anxiety and stress due to the end of restrictions and the return to normality after the COVID-19 crisis, and the reduced concern linked to the lessening of the perception of an imminent threat.
Euromonitor International's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sleep Aids in Italy
- Euromonitor International
- September 2024
- List Of Contents And Tables
- SLEEP AIDS IN ITALY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sleep aids category stabilises as post-pandemic calmness lowers demand and economic factors drive growth of reimbursed options
- Market consolidation sees small players exiting and major brands investing in R&D and more appealing formats
- Melatonin mainstay faces challenge from rise of traditional and natural Ingredients like chamomile and valerian
- PROSPECTS AND OPPORTUNITIES
- Growing elderly population will drive demand for sleep disorder solutions
- Post-pandemic wellness trend threatens traditional sleep aids as consumers embrace preventive measures for better sleep
- Natural ingredients and niche products offer potential to expand the market beyond traditional users, targeting gamers, women's specific needs and remote workers
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2019-2024
- Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- CONSUMER HEALTH IN ITALY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 8 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2019-2024
- Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
Research Assistance
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