Demand for sleep aids in Germany continues to rise in 2024. German consumers, especially younger generations, are leading increasingly busy and stressful lifestyles, resulting in a growing number of people experiencing sleep issues, either in terms of being able to relax enough to get to sleep or having sufficient sleep. Demand for information on sleep aids has risen sharply over the review period as insomnia becomes more prevalent.
Euromonitor International's Sleep Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sleep Aids market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sleep Aids in Germany
Euromonitor International
November 2024
List Of Contents And Tables
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for sleep aids as Germans struggle with stressful lifestyles
Competitive landscape remains fairly consolidated but new players see potential
Sleep aids often substituted with magnesium supplements
PROSPECTS AND OPPORTUNITIES
Younger consumers a potential source of growth
Innovative and more potent formulations to see greater demand
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2019-2024
Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine