Sleep Aids in Austria
Retail volume sales of sleep aids are declining for the second year running in 2023. The outbreak of COVID-19 led to increased levels of fear and anxiety in 2020 and 2021 which helped drive record sales of sleep aids. With conditions improving in 2022 and 2023 the demand for sleep aids has decreased, albeit volume sales remain well above pre-pandemic levels. Even though pandemic-related concerns have dissipated consumers are facing new challenges such as a return to more hectic lifestyles in gen...
Euromonitor International's Sleep Aids in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Sleep Aids in Austria
- Euromonitor International
- October 2023
- List Of Contents And Tables
- SLEEP AIDS IN AUSTRIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Demand for sleep aids dips but remains above pre-pandemic levels
- Sleep aids faces competition from holistic health practices
- Herbal/traditional sleep aids continue to dominate the competitive landscape due to safer image
- PROSPECTS AND OPPORTUNITIES
- Sleep aids likely to benefit from being a convenient solution for busy consumers
- Herbal/traditional sleep aids set to maintain their dominance
- New product formats could help add to the appeal of sleep aids
- CATEGORY DATA
- Table 1 Sales of Sleep Aids: Value 2018-2023
- Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
- Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
- Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
- Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
- CONSUMER HEALTH IN AUSTRIA
- EXECUTIVE SUMMARY
- Consumer health in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
- Table 8 Life Expectancy at Birth 2018-2023
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2018-2023
- Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
- Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
- Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
- Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
- Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
- Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2022-2023
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
Research Assistance
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