Demand for sleep aids in Australia continues to rise, albeit more slowly compared to 2023, driven by various factors. The legacy of the pandemic, with its long lockdowns and restricted socialisation, remains evident in Australia with many, particularly consumers aged 18-30 years, seeking help for anxiety, poor sleep quality and unhealthy sleep habits. In addition, the review period has seen surging inflation rates, higher interest rates, increased living expenses, and for many industries, a redu...
Euromonitor International's Sleep Aids in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sleep Aids market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Sleep Aids in Australia
Euromonitor International
September 2024
List Of Contents And Tables
SLEEP AIDS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing mental health impact of pandemic and subsequent economic downturn hits home
High number of survey respondents indicate that they suffer sleep problems – but less of a consensus as to sleep solutions
Sleep aids subject to considerable cross-category competition
PROSPECTS AND OPPORTUNITIES
No immediate solution on the horizon for a good night’s sleep
Women’s health in the spotlight as parliamentary inquiry turns attention to menopause
Brands of sleep aids must be mindful of proposed merger
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2019-2024
Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification