Sleep Aids in the US

Sleep Aids in the US


Sleep aids is set to continue its decline in retail current value terms in the US in 2024, further offsetting the strong growth surge experienced during the peak pandemic years of 2020 and 2021, when many consumers faced severe stress-related insomnia. While the soft performances seen from 2022 can be seen as a gradual return to the pre-pandemic level of sales, the overall sleep space has experienced a renaissance in recent years as a result of the pandemic, with new product launches redefining...

Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sleep Aids in the US
Euromonitor International
September 2024
List Of Contents And Tables
SLEEP AIDS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth in sleep aids continues to fall as traditional products lose their edge
Natural sleep support ingredients see benefits from digital trends, such as the “sleepy girl mocktail”
DTC and legacy brands look to innovate through sleep supplementation in new product launches
PROSPECTS AND OPPORTUNITIES
How legacy players will look to innovate in a category under threat
Retail e-commerce expected to continue to play a major role in the future of sleep aids and sleep adjacent categories
Paediatric sleep products could move away from melatonin positioning due to concerns
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2019-2024
Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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