In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands including Dr Wu and Tunemakers focusing on key ingredients to drive sales. Consumers are familiar with the benefits of hyaluronic acid, aha acid and ceramide. While influencers and experts create content and share personal experiences on YouTube, consume...
Euromonitor International's Skin Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Skin Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Skin Care in Taiwan
Euromonitor International
April 2024
List Of Contents And Tables
SKIN CARE IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer’s rising knowledge about ingredients drives growth for dermocosmetics products
The less is more approach rises in line with the popular clean beauty trend
Sun protection, hydration and anti-ageing are key claims consumers seek
PROSPECTS AND OPPORTUNITIES
Products for skin repair and treatment after aesthetic medicine will rise
Small-size packages and sachets gain ground across the forecast period
Green beauty and sustainability will shape product innovation across the forecast period
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2018-2023
Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN TAIWAN
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028