Skin care retained its status as one of the best performing categories in the Romanian beauty and personal care industry during 2022. The category’s strong performance during the year was mainly the result of the increasing interest that Romanian consumers have in the regular use of skin care products to maintain a clear complexion, an interest that is especially common among women, although increasing numbers of men are also becoming interested in maintaining a solid skin care routine. Another...
Euromonitor International's Skin Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Skin Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Skin Care in Romania
Euromonitor International
May 2023
List Of Contents And Tables
SKIN CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth for skin care in 2022 as favourable trends continue
E-commerce booms as range of skin care products available online expands
High-performance serums become popular as consumers demand results
PROSPECTS AND OPPORTUNITIES
Premium skin care set to struggle as consumers trade down to mass brands
More specialised products that target specific skin problems set to boom
Social media to continue emerging as a key marketing platform for skin care
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2017-2022
Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 6 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 10 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027