Skin Care in Poland
Despite being the largest category in skin care, facial care has plenty scope for the introduction of more novelties. The skin care category was driven primarily by novelties and products containing hyaluronic acid and collagen. In skin care, basic moisturisers in the format of boosters, ie products that increase the effectiveness of cosmetics, are gaining popularity. Boosters solve targeted skin problems. They are combined with serum and allow consumers to personalise the care even more to the...
Euromonitor International's Skin Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Poland
- Euromonitor International
- May 2023
- List Of Contents And Tables
- SKIN CARE IN POLAND
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Despite its large size, facial care has scope for further innovation
- Body care experiences strong growth as consumers appreciate the moisturising properties of these products
- Direct selling develops since the pandemic to combine sales via consulting and consumer contact via social media
- PROSPECTS AND OPPORTUNITIES
- Facial care remains a key driver of skin care with considerable scope for further development
- Skin care resistant to inflationary price rises over the forecast period, especially in dermocosmetics
- Minimalism trend in packaging prevails in skin care, while dermocosmetics opts for medicinal-looking packaging
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2017-2022
- Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
- Table 6 LBN Brand Shares of Anti-agers: % Value 2019-2022
- Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
- Table 10 Forecast Sales of Skin Care by Category: Value 2022-2027
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN POLAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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