Skin Care in Italy
Skin care delivered mid-single-digit growth in 2022, showing a slower rate of growth than that seen in the previous year – which, however, represented a recovery from the decline seen in 2020 and allowed value sales to return to pre-pandemic levels. Skin care suffered less during the height of the pandemic in 2020 and showed a quicker recovery in 2021 than other beauty categories, such as colour cosmetics and fragrances, thanks to the great importance that Italian consumers place on skin care ro...
Euromonitor International's Skin Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Italy
- Euromonitor International
- May 2023
- List Of Contents And Tables
- SKIN CARE IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Skin care enjoys growth in 2022, while the pharmacies channel is forced to adapt to retain consumers
- General purpose products sustain growth of body care
- The easing of restrictions benefits facial care, especially lip care and facial cleansers
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for skin care, although demand may be curbed by consumers investing more in hair care and fragrances
- Consumers will continue to look for high-performance facial care products
- Not just natural: skin care must be “better for you and for the planet”
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2017-2022
- Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
- Table 6 LBN Brand Shares of Anti-agers: % Value 2019-2022
- Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
- Table 10 Forecast Sales of Skin Care by Category: Value 2022-2027
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN ITALY
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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