The face is the most visible part of the body and Cameroonians especially women are keen on using facial care to look after their skins. There is an increased willingness to spend more on obtaining quality facial care products. Unlike the body care category, which is already approaching maturity, facial care remains nascent and is in a growth phase. Exposure to facial care routines on social media platforms, such as Instagram, Facebook, and TikTok, coupled with increased availability of organic...
Euromonitor International's Skin Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Skin Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Skin Care in Cameroon
Euromonitor International
June 2023
List Of Contents And Tables
SKIN CARE IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Facial care is a rapidly growing category in skin care as Cameroonians are willing to pay more for quality products
Increased awareness of skin care products, rising disposable income and a significant presence of low-priced skin care brands are key category growth drivers
Strong decline in availability of skin depigmentation products as the government tightens regulations
PROSPECTS AND OPPORTUNITIES
Growing shift towards organic skin care products especially facial care due to their healthy ingredients
Demand for skin care products shifts from a price-orientation towards value for money by the end of the forecast period
Local players gain value share over the forecast period stimulated by the removal of excise duties on locally manufactured products
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2017-2022
Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 6 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027