Consumer Values and Behaviour in Singapore
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Singapore
- Consumers in Singapore are concerned about the rising costs of products
- Gen X are showing the most concern about rising prices
- Consumers extensively research the products and services they consume
- Younger consumers are more active in doing research around products they use
- Singaporeans are optimistic about their future
- Younger generations are looking forward to a brighter future
- While at home, consumers in Singapore frequently connect with friends or family virtually
- Safe location remains the most desired home feature
- Consumers in Singapore prefer to prepare their own meals
- Consumers assert that they are unable to cook due to their busy schedules
- Millennials are most likely to blame barriers for lack of cooking at home
- Consumers in Singapore are focused on finding and identifying healthy ingredients
- Gen X expect to have a job that enables an equilibrium between work and personal lives
- Consumers in Singapore primarily desire to earn a high salary
- All generations say they uphold a strong division between their job and private life
- Consumers enjoy socialising with friends both online and face to face
- Gen Z proves to be the most sociable generation
- Singaporeans prioritise getting the most value for money when travelling
- Older generations are more likely to immerse themselves in local culture
- Singaporeans actively participate in running or jogging at least once a week
- Millennials remain most committed to various forms of weekly exercise
- Millennials undertake stress-reduction and mental wellbeing activities the most
- Consumers are concerned about climate change
- Gen X are leading by example in living more sustainable lives
- Singaporeans are motivated to use products designed for energy efficiency
- Millennials are most active and committed to activism around political and social issues
- Consumers like to explore shops even if they have no intension of purchasing anything
- Gen X would much rather browse than spend money if no bargains are found
- Consumers in Singapore endeavour to embrace a minimalist lifestyle
- Older generations aim to lead a minimalist lifestyle
- Consumers in Singapore are drawn to digital platforms for streaming content
- Expenditure on health and wellness is expected to see the greatest increase in the next year
- Millennials are most willing to spend money for personal development and upskilling
- Consumers are comfortable with their current financial situation
- Older generations are most comfortable with their current finances
- Gen Z are planning on active steps to save more and reduce overall expenditure
- Singaporeans actively manage data sharing and privacy settings
- Gen Z prefer to communicate online, but are also most conscious about staying anonymous
- Singaporean consumers use a range of messaging or communication apps almost every day
- Gen Z are most active in frequency of online activities
- Younger consumers enjoy the benefits of price comparison sites and writing reviews
- Consumers in Singapore show support for companies by following their social media updates
- Millennials are much more likely to engage with companies and brands online
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