Shein (Roadget Business) in Apparel and Footwear (World)

Since its rapid expansion in 2019, Roadget Business, parent company of Shein, has become the fifth largest global apparel and footwear company by 2024. However, growth has slowed due to market saturation, regulatory challenges and rising competition from China-based platforms such as Temu and TikTok Shop. In response, the company is shifting to a marketplace model for additional revenue and strengthening its localisation strategy to better serve local markets and prepare for its IPO.

Euromonitor International’s Shein (Roadget Business) in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.