Deodorants in Serbia witnessed a notable surge in prices in 2023, yet this did not deter volume sales. Instead, consumers opted for alternative formats of deodorants designed for extended use, transitioning from sprays to roll-ons, creams, or sticks. Despite the pronounced price growth, Serbian consumers exhibited a steadfast loyalty to preferred deodorant brands, prioritising efficacy over price considerations. Moreover, consumers seized opportunities to purchase their favoured deodorants durin...
Euromonitor International's Deodorants in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Deodorants in Serbia
Euromonitor International
April 2024
List Of Contents And Tables
DEODORANTS IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Adaptation to price increases drives deodorants
Price competitiveness remains paramount
Limited embrace of natural ingredients and sustainability
PROSPECTS AND OPPORTUNITIES
Stable growth fuelled by price dynamics
Emphasis on efficacy amidst growing demand for sustainability