Serbia Dairy Products and Alternatives

Dairy Products and Alternatives in Serbia


In 2024, dairy products and alternatives in Serbia continues to navigate the challenges posed by a reduction in milk production that began in the previous year. The raw milk price remains unfavourably low, leading many farmers to abandon dairy farming altogether, sending their cows to slaughter. This shift significantly reduces the domestic supply of raw milk, exacerbating supply constraints. The Serbian government is attempting to shield local milk producers from the influx of imported brands,...

Euromonitor International's Dairy Products and Alternatives in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Dairy Products and Alternatives in Serbia
Euromonitor International
August 2024
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN SERBIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing sales amidst declining birth rate
Rising demand for prepared baby food
Private label gains ground amidst decreased category penetration
PROSPECTS AND OPPORTUNITIES
Continued volume growth driven by convenience and quality
Rising cost of living and the shift towards promotions and private label
Innovation and quality enhancement as key focus areas
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of busy lifestyles and price sensitivity on butter and spreads
Convenience as a key driver of innovation
Growing competition from plant-based alternatives
PROSPECTS AND OPPORTUNITIES
Slow volume growth amidst limited competition
Shift towards healthier alternatives
Demographic trends and the future of margarine and cooking fats
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of high price growth on cheese sales
Shifting preferences towards convenience and popular cheese types
Changing consumer trends and their impact on cheese consumption
PROSPECTS AND OPPORTUNITIES
Gradual recovery in cheese volume sales with a focus on spreadable cheese
Increased demand for healthier cheese alternatives
Continued price sensitivity and the popularity of smaller packaging
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in volume sales and profitability challenges
Shift towards lower-fat and speciality milk
Rising competition from plant-based milk alternatives
PROSPECTS AND OPPORTUNITIES
Challenges due to decreasing domestic milk supply
Limited innovation amidst declining volume sales
Continued impact of plant-based milk popularity
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of high price growth on yoghurt and sour milk sales
Yoghurt’s dominance over sour milk
Shift towards lower fat yoghurt and smaller packaging
PROSPECTS AND OPPORTUNITIES
Anticipated rebound in yoghurt sales and growth of on-the-go consumption
Moderation in price growth and its impact on consumption
Increased demand for functional and convenient yoghurt and sour milk products
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of price sensitivity on consumption patterns
Shifts in consumer lifestyles and their impact on dairy consumption
Rising demand for healthier dairy options
PROSPECTS AND OPPORTUNITIES
Expected recovery in retail volume sales
Competition with yoghurt
Innovation in flavours and packaging
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expanding assortment and availability
Affordability and price dynamics
Increased local participation and product innovation
PROSPECTS AND OPPORTUNITIES
Continued growth and expansion of assortment
Impact of price sensitivity and competition on market dynamics
Challenges and growth in retail volume
CATEGORY DATA
Table 80 Sales of Plant-Based Dairy by Category: Value 2019-2024
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029

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